Your search on "
segmentation" produced
200 results
1.
Email Marketing - Roundtable Briefing, October 2006, 31 Oct 2006
Organisation: E-consultancy, Price: Free
Description: This 10-page briefing is a summary of an E-consultancy roundtable on email marketing (free access).
The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources.
Among the topics discussed were: measuring effectiveness of campaigns, list re-engagement, importance of email hierarchy, newsletters, deliverability and future trends.
Attendees included internet marketing experts from the following organisations: Argos, Alchemy Worx, CheetahMail, e-Dialog, ExactTarget, Fidelity, MCC, RedEye, Rocketseed and Signet......
2.
Email Marketing Briefing - November 2008, 11 Nov 2008
Organisation: E-consultancy, Price: Free
... included: -) Best practice -) Segmentation -) Deliverability ... marketing, ESP, platform, deliverability, segmentation, ISP, messaging, CTRs ...
1.
Nedstat launches live segmentation, 18 August 2008
... Nedstat launches live segmentation New generation Sitestat immediately ... announces the launch of live interactive segmentation in Sitestat. Designed for ... targeting of campaigns and content. Live segmentation is fully embedded in Sitestat ... users as a standard feature. The new segmentation feature is fully embedded ...
2.
True behavioural targeting means more than segmentation, 15 August 2007
... behavioural targeting means more than segmentation Multivariate testing is ... between behavioural targeting and mere segmentation is that behavioural targeting ... level of targeting that we would call segmentation; that is, they target adverts ... on a visitor by visitor basis with segmentation – you’re generating a series ...
4.
Interview with RedEye CEO Mark Patron, 11 July 2007
... effectiveness of their campaigns? Segmentation is woefully under-utilised ... do but it’s critical is to do more segmentation and send emails that are ... get relegated to the junk folder. Segmentation jumps out at me because ... it is used fairly maturely offline. Segmentation and targeting really drive ...
6.
DC Storm launches StormIQ™ 2.6 - a major upgrade to its web analytics tool, 1 February 2008
... delivers even more flexible report segmentation and automation, making ... features, including: • Enhanced report segmentation • Custom report designer ... automation • Advanced funnel reporting and segmentation • Multi-sheet Excel report ... data, customisable tracking and report segmentation. With StormIQ™ 2.6 these ...
7.
Innocent maybe, but highly effective, 6 November 2007
... The industry has become focused on segmentation and targeting, and rightly ... follow their example. In a world of segmentation of analysis, let's not ...
1.
E-marketing Essentials - March 2008, Internet Marketing Forum, DaveChaffey, 29 Feb 08
... Outlook 2008; E-mail specific marketing segmentation. Note: I have agreed ... 5. ( Email-specific marketing segmentation techniques Email marketing ... options for list segmentation in addition to classic segmentation methods ... such as demographic and psychographic segmentations. This Q&A, with Lucy Conlan ...
3.
Looking for analytic/segmentation/email expert, Internet Marketing Forum, RobH, 29 Jul 07
... Looking for analytic/segmentation/email expert Looking for analytic/segmentation ... segmentation/email expert Looking for analytic/segmentation/email expert Hi I'd ...
4.
Analytics - IP tracking, Internet Marketing Forum, Julie78, 9 Oct 08
... information on funnel/click paths and segmentation capability for better ROI ...
5.
Looking for analytic/segmentation/email expert, Internet Marketing Forum, MaartenR, 27 Jul 07
... Looking for analytic/segmentation/email expert Looking for analytic/segmentation ... segmentation/email expert Looking for analytic/segmentation/email expert LS, I ...
7.
Hosted ESP solutions, Internet Marketing Forum, stephfox, 26 Jun 08
... very good templating, list management, segmentation and reporting features ...
1.
Red Eye International Ltd, London
Areas of Expertise: RedEye provide:
Online tracking and web analytics, management information
Data services such as segmentation and profiling, data capture and cleanse, data integration and sourcing 3rd party data
Adserving
Email and SMS marketing
Search Engin.....
Clients: Asda, William Hill, Virgin Atlantic Airways, Houses of Parliament
2.
Synature, Guildford, South East
Areas of Expertise: Psychological profiling tools for marketing.....
Clients: Not given.
3.
Speed-Trap Ltd, Berkshire, South East
Areas of Expertise: Software that delivers – Complete on-line customer insight......
Clients: directgov, Betfair, Alliance & Leicester, PC World Business
4.
New Media House, London
... strategy, customer profiling, usability, segmentation , Web Measurement ...
5.
CMP Intelligent Marketing (CIM), Bucks, South East
... integration, databases, customer profiling & segmentation, CRM & data consultancy ... integration, databases, customer profiling, segmentation, CRM, data consultancy ...
6.
Black Sun, London
... marketing, monitoring, measurement, segmentation, analysis, high value customers ...
1.
E-mail Marketing - Manchester Training, 13 Nov 2008
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
2.
E-mail Marketing - London Training, 3 Feb 2009
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
3.
E-mail Marketing - Manchester Training, 25 Feb 2009
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
4.
E-mail Marketing - London Training, 21 Apr 2009
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
5.
E-mail Marketing - Manchester Training, 9 Jun 2009
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
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