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1. Tips for email opt-in forms, 19 May 2008
... Tips for email opt-in forms Make the sign-up page / link easy to find ... to find Including a link to email opt-in on every page is a good idea ... form too long. Make customers fill in too many details and some will simply ... idea, with just a few fields to fill in: Make sure you get enough information ...
2. One in three UK companies flout spam laws, 9 January 2007
... One in three UK companies flout spam laws ( CDMS, which published the ... increase of only 3% on the last such study in 2005. Ouch. Banking was the only ... scored highly. The worst performers in the survey were utilities and insurance ... privacy.” “This effectively puts them in the category of junk emailers, and ...
3. Reseller pricing on LISTSERV® solutions available to all customers, 12 September 2008
... software, which launched the industry in 1986 – introduced today a direct ... forgo traditional account servicing in exchange for reseller pricing. ... “L-Soft Direct is to sales what opt-in is to marketing. Our customers ... discount for opting out rather than in.” With L-Soft Direct, any customer ...
4. L-Soft Opens Global Email List Competition for Nominations, 2 October 2008
... Nominations Public Voting Launched in Fourth Year of LISTSERV® Choice Awards ... 2008 - With email list technology in everyday use worldwide, L-Soft - ... announced today that nominations are open in the fourth year of its unique global ... awards program honoring excellence in opt-in email communication. "The ...
5. Is net tracking a big problem?, 17 March 2008
... the information to serve targeted ads in the future. Search for a loan ... don't need to opt-in with Google why should they need to opt-in with an ...
6. L-Soft's Upgraded Email Communication and Marketing Software Provides Easy Targeting and Personalisation for Everyone, 23 January 2007
... personalised information to their opt-in recipients through an integrated ... external database system. The updates in LISTSERV Maestro 3.0 – including ... feedback on campaign results and areas in need of improvement. “With a significant ... “With a significant portion of opt-in email being perceived as unwanted ...
7. Windows Live Hotmail: how will it impact your marketing?, 16 July 2007
... noticing more companies including messages in their sign up forms advising subscribers ... difficulties they have been facing in getting emails into the inboxes of ... released such as ( Windows Live Hotmail in May, they include new functionality ... disabling and messages not appearing in the preview pane if they are perceived ...

Forum

 
1. Email Marketing Tips, Internet Marketing Forum, AnneCarol, 19 Apr 06
... Marketing Tips Email Marketing Tips Opting-in, Opting-out - What Does it Mean? ... on the right side of the law - and in customers' good graces. This article ... concepts like single opt-in, notified opt-in, double opt-in and opt-out that form ... from legitimate email. Opt-Out Email Opt-out email marketing assumes ...
2. Opt in/Opt out - legalities, Internet Marketing Forum, JonathanDavey, 3 Dec 07
... Opt in/Opt out - legalities Opt in/Opt out - legalities If they are your ... stuff today... I used to get 95% opt-in in the good old days! Today, I'm ... understand why. If I leave it to people to opt-in under their own steam then I ... anticipated a double number percentage opt-in and achieved a low single number ...
3. Spam traps - malicious attack?, Internet Marketing Forum, Jiffo, 18 Apr 07
... There's no double opt in for this product.  Double opt in or not, a spam ... compliant with PECR, but do you double opt in? I've always gone for double ...
4. Opt in/Opt out - legalities, Internet Marketing Forum, GeorgeGoss, 4 Dec 07
... Opt in/Opt out - legalities Opt in/Opt out - legalities Add 100% opted ... email appending services add 100% opted-in email addresses to your existing ... I am aware there is no legal issue in what you are suggesting. I'm assuming ... exisitng database, who have already opted in to receive email from you, rather ...
5. Opt in/Opt out - legalities, Internet Marketing Forum, StevenWebster, 29 Nov 07
... Opt in/Opt out - legalities Opt in/Opt out - legalities Hi Nikki, As ... I am aware there is no legal issue in what you are suggesting. I'm assuming ... exisitng database, who have already opted in to receive email from you, rather ... on shaky legal ground. Having the opt-in box already checked certainly ...
6. Opt in/Opt out - legalities, Internet Marketing Forum, KittyPurr, 29 Nov 07
... Opt in/Opt out - legalities Opt in/Opt out - legalities Hi Steve Thanks ... I am aware there is no legal issue in what you are suggesting. I'm assuming ... exisitng database, who have already opted in to receive email from you, rather ... on shaky legal ground. Having the opt-in box already checked certainly ...
7. Spam traps - malicious attack?, Internet Marketing Forum, danielb, 18 Apr 07
... compliant with PECR, but do you double opt in? I've always gone for double ...

Supplier Directory

 
1. Electronic Direct Response plc, London
... London-based company, specialising in e-mail marketing and the collection ... management and supply of high quality opt-in and permission-based consumer ... addresses. SelectYourMail is our 100% opt-in database, with over 250 interest ... for you to use. Specialises purely in the collection, management and supply ...
2. PDV Ltd, Artillery Lane, London
... Direct Marketing company specialising in permission marketing. E1 7LS permission ... based marketing, targeted sales, email, opt-in marketing, consumer data ...
3. EDR, 69-73 Theobald's Road, London
... professionals who specialise purely in email campaign planning, the trading ... WC1X 8TA Email, Lists, Marketing, Opt-in, Planning, Buying, EDR 61 ...
4. Email Media, Middlesex, London
... Twickenham Middlesex London We specialise in clients generating £1M+ revenue per ... generating £1M+ revenue per annum from their opt-in email marketing programs. ... data & brand equity for high value, opt-in email marketing programs. Email ...
5. Cruzing, Sheffield, North East
... Solutions 0114 220 6089 Cruzing specializes in HTML email marketing campaigns, whether ... Email marketing S8 0EQ HTML, email, opt-in, marketing, newsletter, flyer ...
6. mkodo ltd, London
... organisations to get closer to their customers in an individual but non-intrusive way ... :: mkodo enables non-intrusive (opt-in) mobile relationships; we are ... preference screening. mkodo specialises in creating effective implementations ... mobile commerce, mobile marketing, opt-in marketing, direct marketing ...
7. SpinnakerPro, Limerick, Eire
... see this as an excellent step forward in the development of our Customer Relationship ... and surveys. Since 2002 Top marketers in the UK and Ireland have chosen our ... developed by the best software engineers in Ireland and continues to be supported ... provide you with the same application in-house for increased integration and ...

Glossary

 
1. double opt-in
Description: An email mailing list subscription policy that protects customers from being subscribed without their permission (and protects companies from spam complaints). When the customer provides their email .....
2. permission marketing
Description: Marketing strategy where the recipient of the promotional material has agreed in advance to receive such material. Sometimes called opt-in marketing. A more ethical marketing strategy than spamming......

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