Your search on "
online media buying" produced
322 results
1.
Online Customer Service and Surveys Briefing - Jan 2007, 30 Jan 2007
Organisation: E-consultancy, Price: Free
Description: This free 11-page briefing is a summary of an E-consultancy roundtable on Online Customer Service and Online Surveys (registration required).
The document contains a summary of the discussion, an overview of the marketplace for both markets, plus the latest statistics and a section on useful resources.
Topics discussed included: What is the Best Channel to Serve Customer?, Measuring Customer Experience and Virtual Agents.
Attendees included representatives from the following organisations: Aardvark Media, Bradford and Bingley, British Council, Clicktools, Creative Virtual, Datalateral, Fidelity, House of Fraser, Legal and General, NET-A-PORTER, Rocketseed and Synthetix......
2.
Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks.
The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004.
Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year.
The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network.
There is also insight from key industry players, a vendor mat.....
3.
Online Media Planning and Buying - Roundtable Briefing, May 2007, 15 May 2007
Organisation: E-consultancy, Price: Free
... Online Media Planning and Buying - Roundtable Briefing, May 2007 E-consultancy ... consultancy roundtable about Online Media Planning and Buying held in 2007 (registration ... measurement -) Resources -) Online video advertising -) Online ad networks ... TSB. 0kb Microsoft Word 2007 Media, planning, buying, video, networks, behavioural ...
4.
Technology Buying and Media Consumption Benchmarking Survey
Organisation: TechTarget,
Price: Free
... Technology
Buying and
Media Consumption Benchmarking Survey TechTarget ... establish a benchmark of the
buying priorities and
media consumption trends ... an unexpected tendency in technology
buying research toward software downloads ... toward software downloads as the top
online media type used by technology professionals ...
5.
DoubleClick Touchpoints IV - Europe:How French, British, and German Consumers See the Role of Digital Media in Their Purchase Decisions, 20 May 2007
Organisation: DoubleClick, Price: Free
... German Consumers See the Role of Digital Media in Their Purchase Decisions DoubleClick ... process, and influences buying decisions both online and offline, according ... DoubleClick surveyed more than 3,000 online consumers in the UK, France, ... touchpoints, , Retail, Online Advertising, Search Engine Marketing, Online Surveys ...
6.
Paid Search Marketing (PPC) - Best Practice Guide, 10 Jun 2008
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier.
Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start?
You start here, that’s where.
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketi.....
7.
Online Advertising Networks Buyer's Guide 2007, 5 Dec 2006
Organisation: E-consultancy, Price: Paid-for
Description: Editor's note: the Online Advertising Networks Buyer's Guide 2008 is now available.
Online Advertising Networks are proving to be an increasingly attractive proposition for brands who want to broaden their reach and increase the diversity of their advertising beyond the major portals.
With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks.
Whether for branding or acquisition campaigns, networks are recognised as having a significant role to play as evidenced by the doubling in size of this sector since our previous buyer's guide in 2005.
This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly.....
1.
Would a Cost-Per-Engagement model attract advertisers to spend more online?, 27 June 2008
... model attract advertisers to spend more online? For those not in the industry ... is the common term for the cost of buying 1,000 impressions of a display ... would just be too small. A typical media plan could consist of 5m impressions ... and we therefore buy mass volumes of media, then we cannot expect response ...
2.
The New Media stock exchange, 13 June 2008
... The New Media stock exchange In comparison, paid search engine marketing ... growth in spend over recent years, online media buying, by which I specifically ... improve performance, but the process of media selection, purchase and delivery ... amalgamation of a mass array of online media into a dynamic trading space ...
4.
eBay.co.uk extends contract with Blowfish Digital to incorporate search marketing, 17 January 2008
... marketing Digital media specialist adds search to media planning and partnership ... incorporate elements of paid search into its online marketing programme. Since ... responsible for elements of eBay.co.uk’s online direct response and brand building ... media specialist has developed a successful online partnership and media ...
5.
Harvest Digital works with P&V Holidays, 2 May 2008
... Digital works with P&V Holidays • Online media and creative to increase brand ... May, 2008 P&V Holidays has appointed online marketing agency Harvest Digital ... agency Harvest Digital to manage its online media for launch in the UK. Harvest ... planned and bought a range of display media including major portals, TripAdvisor ...
6.
Harvest Digital wins Riu Hotels & Resorts account, 6 August 2008
... wins Riu Hotels & Resorts account Online media and creative to support Riu ... Riu Hotels & Resorts, has awarded online marketing agency Harvest Digital ... account for the UK. Harvest will produce online display advertising creative ... creative and manage integrated media planning and buying for the company which ...
7.
Media buyers need to relearn the basics, 6 August 2007
... Media buyers need to relearn the basics A Panorama programme sparked off ... Panorama programme sparked off the media interest in this area. I recently ... the Panorama show devoted to dodgy online advertising? Was it any better ... How? The advertisers used 'rogue' online ad networks, rather than direct ...
2.
online media-buying agencies with pan-European expertise, Internet Marketing Forum, JakeGomersall, 21 May 07
... online media-buying agencies with pan-European expertise online media-buying ... expertise Hello Crispin. I represent a media agency that has pan-European experience ... management (media presence, online and offline, planning and buying, performance ...
3.
Will Google acquire Experian?, Internet Marketing Forum, AndyBlack, 1 Jun 07
... Google buying DoubleClick, Microsoft buying aQuantive, AOL buying AdTech ... acquisitions indicate that targeted rich media and display advertising is the ... growing ability to collect information online is eroding privacy. Companies ... e-mail accounts, search queries and online calendars. Will these companies ...
5.
online media-buying agencies with pan-European expertise, Internet Marketing Forum, CrispinNieboer, 14 May 07
... online media-buying agencies with pan-European expertise online media-buying ... publication seems to be all for UK focused online networks, rather than European ...
7.
Which is worth more, a visitor from natural search or pay-per-click, Internet Marketing Forum, StevenWebster, 29 Nov 07
... will have a number of "touchpoints" online with your brand, these will include ... limited to) organic, PPC, banner, social media, email etc. Interaction with each ... made to transact. In fact, upto 60% of online sales will be completed via a ... to measure the effectiveness of your online marketing. What we should all ...
1.
Web Gravity, London
Areas of Expertise: Search Engine Optimisation (SEO), Pay Per Click Management, Trusted Feed Solutions, SEO & PPC On Site Training, Link Building Solutions, IQ Web Gravity Analytics & Report Tracking Solutions, Online Marketing Consultancy......
Clients: Sample of Search Clients include:, AVIS, easyJet, Teletext Holidays
2.
Affilinet, 283-288 High Holborn, London
Areas of Expertise: Affiliate Marketing for quality clients looking for better service, further
technology know-how and a more strategic style of account management......
Clients: flythomascook.com, Debenhams, Pangora, Swarovski
3.
Cheeze, Ipswich, South East
Areas of Expertise: Online direct marketing agency: media planning & buying, creative design, production, traffic, all forms of online promotion and results reporting......
Clients: AXA UK Plc, BCP Ltd., BUPA, Fred. Olsen Cruise Lines
4.
Profero, London
... Rudd BlackStar BSkyB Carlton Online Ebookers Emap Metro ... Tombola YBag [.TV] Carlton Online Dixons Store Group (Jakarta ... the UK. Delivering more integrated media and creative campaigns than any ... none. We are currently planning, buying and implementing campaigns, ...
5.
Universal McCann Interactive, London
... McCann Interactive is the online planning and buying arm of Universal McCann ... McCann, one of the largest worldwide media operations, you benefit from a ... Advertising Worldwide consolidated all of its media operations into one global organization ... as no other agency can. Media Planner/Buyer: media-marketing consultancy ...
6.
M-Digital (MindShare), London
... conducting the first research into online advertising. An experienced ... consultancy services and online planning and buying which are under-pinned ... creativity. We are the largest online media spenders negotiating interactive ... Media Planner/Buyer: iTV, online advertising & research, online planning ...
7.
Essence, 11 York Road, London
Areas of Expertise: Digital media & marketing, media planning & buying, paid search (ppc) management, affiliate marketing, direct partnerships, digital advertising, interactive campaigns, communications planning, microsites, email, web design & build, user experience, e.....
Clients: Cancer Research, Carphone Warehouse, TalkTalk, Google
1.
Online Media Planning and Buying - London Training, 10 Feb 2009
Description: WHO IS THE COURSE FOR?
Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
2.
Online Media Planning and Buying - London Training, 9 Jun 2009
Description: WHO IS THE COURSE FOR?
Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
3.
Online Media Planning and Buying - London Training, 13 Oct 2009
Description: WHO IS THE COURSE FOR?
Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
4.
Online Media Planning and Buying - Manchester Training, 30 Sep 2009
Description: WHO IS THE COURSE FOR?
Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
5.
Online Media Planning and Buying - London Training, 2 Apr 2009
Description: WHO IS THE COURSE FOR?
Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
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