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Research

 
1. Online Customer Service and Surveys Briefing - Jan 2007, 30 Jan 2007
Organisation: E-consultancy, Price: Free
Description: This free 11-page briefing is a summary of an E-consultancy roundtable on Online Customer Service and Online Surveys (registration required). The document contains a summary of the discussion, an overview of the marketplace for both markets, plus the latest statistics and a section on useful resources. Topics discussed included: What is the Best Channel to Serve Customer?, Measuring Customer Experience and Virtual Agents. Attendees included representatives from the following organisations: Aardvark Media, Bradford and Bingley, British Council, Clicktools, Creative Virtual, Datalateral, Fidelity, House of Fraser, Legal and General, NET-A-PORTER, Rocketseed and Synthetix......
2. Internet Statistics Compendium - December 2008, 3 Dec 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on e-commerce at Christmas, blogging and the mobile internet. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include social networks, search engine marketing and ratings and reviews. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce 3. Online Marketing .....
3. Paid Search Marketing (PPC) - Best Practice Guide, 10 Jun 2008
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier. Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start? You start here, that’s where. Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment. Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketi.....
4. Online Customer Service Briefing - June 2008, 2 Jul 2008
Organisation: E-consultancy, Price: Free
... Online Customer Service Briefing - June 2008 E-consultancy E-consultancy ... consultancy's 2008 roundtable about Online Customer Service (registration ... included: -) When and how to deploy online customer service tools -) Multi ... customer service -) User-generated content as customer service tool ...
5. Best Practices in Interactive Marketing: A Strategic Approach to Segmentation
Organisation: Interwoven, Inc., Price: Free
... How can we get the most out of our online advertising spend&#63; How can ... your customers&#44; effectively target content and offers&#44; and test your ... ongoing basis. <p></p> Online segmentation and content targeting provide ...
6. Akamai Application Performance Services for the Manufacturing Industry
Organisation: Akamai Technologies, Price: Free
... personalities. They&#39;re the ultimate B2B online channel&#44; with high&#45;function ... 44; with personalized&#44; engaging content and applications for brand& ... Akamai to rev up their applications and content. <p></p> Akamai Technologies ... problem spots. Akamai deliver your content and applications closer to end ...
7. The Importance of Delivering a Great Online Video Experience
Organisation: Akamai Technologies, Price: Free
... The Importance of Delivering a Great Online Video Experience Akamai Technologies ... With the increased popularity of online video content&#44; now is the time ... time for publishers to experiment with online video as a new means of storytelling ... 44;319 online consumers found 46 percent of online consumers watch online ...
8. Security Trends 2008
Organisation: Kaspersky Lab, Price: Free
... 44; it&#39;s always been about the content&#44; and it will always be about ... was still about content &#45; the sensitive or valuable content that was ... re&#45;invention of organized crime online. It&#39;s time to take a hard ... ourselves and our attitudes towards online security&#44; but also at the ...

News

 
1. eSpares.co.uk launches online user-generated reviews and Q&A to build customer DIY confidence, 3 December 2008
... eSpares.co.uk launches online user-generated reviews and Q&A to build customer ... increase the amount of user-generated content on the site to increase credibility ... weren’t performing well. The volume and content of questions has also prompted ... Boden to harness and amplify customer online word of mouth. Bazaarvoice ...
2. Q&A: Incisive Media's Tim Weller on B2B publishing online, 17 June 2008
... Media's Tim Weller on B2B publishing online --------------------------- ... explain your ‘in person, in print and online’ strategy? How will this morph ... much closer tie. We then launched online back in 1995, which to be frank ... do something. We managed to monetise online by creating other bits of brochureware ...
3. Free ‘Cut Out and Keep’ guide to online PR from C&M released today, 29 October 2008
... Free ‘Cut Out and Keep’ guide to online PR from C&M released today Go ... London, 29th October 2008 Online PR agency Content and Motion today released ... all free ‘Cut Out & Keep’ guide to Online PR. Based on a bunch of new ... guide has been designed by Online PR people to help Online PR people generate ...
4. Don’t let the economic downturn affect your online business, 19 September 2008
... let the economic downturn affect your online business However, for those ... organisations increasingly relying on the online sales model, this declining growth ... order to keep costs down. By using content optimisation technology, marketers ... proof about which combinations of web content and design work most successfully ...
5. Online PR agency C&M nearly out of beta, into making buzz for clients, 21 October 2008
... Online PR agency C&M nearly out of beta, into making buzz for clients ... into making buzz for clients Online PR agency Content and Motion today announced ... which delivers Online PR results via a healthy mix of Content Optimization ... clients: 1. It generates real Online PR buzz when and where its needed ...
6. AOP UK Census 2008 – UK Digital Publishers report 52% total growth in digital revenue, 8 April 2008
... period last year, in the Association of Online Publishers (AOP) sixth annual ... Additionally revenue from online advertising increased 33% and content revenue increased ... anticipated by AOP members for the online publishing industry in 2008: ... industry in 2008: personalisation of content and targeting. Ruth Brownlee ...
7. Online retail arm of Urban Retreat salon group launches customer reviews as it evolves into content-led beauty portal, 19 November 2008
... Online retail arm of Urban Retreat salon group launches customer reviews ... customer reviews as it evolves into content-led beauty portal Beautique ... shopping season. Beautique.com, the online retail arm of exclusive salon ... service to help the site evolve into a content-led beauty portal. Customers ...

Forum

 
1. Online content, Internet Marketing Forum, Chris-II, 23 Oct 07
... Online content Online content Further can I add my shame for not checking ...
2. Online content consultant, Internet Marketing Forum, obiwan, 23 May 06
... Online content consultant Online content consultant I guess that answers ...
3. Content as Marketing - the return on investment argument, Internet Marketing Forum, AndrewFindlater, 28 Nov 08
... Content as Marketing - the return on investment argument Content as Marketing ... the return on investment argument Content as Marketing - the return on ... budgets for next year, including our online marketing spend. This includes ... suspects (e-mail, search, affiliate, online PR etc.).  However, as we ...
4. Advice on setting up an online division, Internet Marketing Forum, BertieB, 2 Jun 08
... on setting up an online division Advice on setting up an online division ... representation •    Team management CONTENT & DEVELOPMENT New Media Manager ... Usability and accessibility •    Content planning •    Image sourcing ... Image sourcing and editing •    Content tailoring •    Newsletter ...
5. Online content - access control strategies, Internet Marketing Forum, galya, 14 Aug 08
... Online content - access control strategies Online content - access control ... control strategies Is anyone aware of any online resources that provide a review ... possible access control strategies for content eg. only registered users allowed ... registered users allowed access to content older than 30 days, only registered ...
6. Will Social Networks and Vertical Search challenge Google?, Internet Marketing Forum, AndyBlack, 28 Feb 07
... increasing preference of consumers for online access and the huge presence ... masks its principal weakness. As media content and advertising revenues fragment ... thousands and thousands of “vertical” online communities based on lifestyle ... niche communities with totally relevant content and requirements. However, the ...
7. Online content - access control strategies, Internet Marketing Forum, WebSecurity, 18 Aug 08
... Online content - access control strategies Online content - access control ... registration.  But if you are selling the content in other ways or in alternative ... paying customers won't want to see it online free-of-charge. You might ... what it might cost users to access content (cost is not just monetary, ...

Supplier Directory

 
1. Sigmer Technologies Ltd, Falmer, Brighton, East Sussex, South East
Areas of Expertise: Sigmer provides custom made software applications and IT solutions to the corporate, charity and NGO sectors. - accessible website design - website content management solutions - database development solutions - bespoke software development - w.....
2. Utarget Networks, Berkshire, South East
Areas of Expertise: Online video advertising.....
Clients: BMW, Channel 5, Coke, Dell
3. Content & Motion, East Sussex, South East
Areas of Expertise: Content Creation, Content Optimisation, Online PR, SEO, Training.....
Clients: Adventure Connections, Squiz, Velocity
4. Touch Clarity, London
... is the leading provider of on demand content targeting and revenue optimization ... software for the online channel. Our software learns which content and propositions ... most effectively drive revenue from online visitors and automatically targets ... automatically targets them with that content. Using transparent auditing ...
5. Netsite, Kent, South East
... holders. Web application include: Web Content Management - which enables you ... to your website. Online recruitment systems - online recruitment is ... an enterprise level, effective and content-rich system for a world of business ... effective design. Web Content Management Systems, Ecommerce, Online Recruitment ...
6. Signals, Henley on Thames, South East
... about results. Our services include online advertising, e-mail marketing ... mail marketing, website development, content managed solutions, cd-rom development ... development, flash animation and consultancy. Content Management, E-Commerce, E-Mail ... Commerce, E-Mail Marketing, Online Advertising RG9 2AA Content, Management, E ...
7. Web Efforts, Birmingham, Midlands
Areas of Expertise: Search Engine Optimization, Content Management, Online PR, Search Engine Optimisation, SEO, web marketing, online publicity, CMS, internet marketing, Digital marketing.....
Clients: pairstrade.com, saphere.co.uk, thejetskireview.com

Events

 
1. Online Copywriting- London Training, 11 Jun 2009
Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....
2. Advanced Online Copywriting - London Seminar, 23 Jun 2009
Description: This course allows you to send us some of your work and have our expert look at it and give their feedback to you on the day. This work will also provide the basis for many of the day's exercises and .....
3. Online PR - London Training, 19 May 2009
Description: This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how brands and businesses get their messages across and manage their reputations. It.....
4. Online Copywriting- Manchester Training, 3 Jun 2009
Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....
5. Online Copywriting- London Training, 9 Apr 2009
Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....

Glossary

 
1. AIFF
Description: Audio Interchange File Format, a sound file format common on Macintosh systems......
2. MOV
Description: The file extension given to videos stored in Apple's Quicktime file format......
3. webify
Description: To convert paper or electronic documents into a form that can be published online and read with a web browser......
4. Adwords
Description: The CPC advertising system developed by Google and widely regarded as one of the most effective methods of advertising online. Adwords displays very short text ads next to search results and content .....
5. portal
Description: A web site designed to be the first web page that a user visits each time they browse the web. Portals provide news, information and links, sometimes focused on a particular subject. They usually ha.....
6. webcasting
Description: Webcasting usually refers to "push technology", where users can subscribe to content that is automatically delivered to their computer as soon as they connect online. However the term is now also use.....
7. 10HD
Description: Ten High Day busy period. A measure of the peak load on a network. It is calculated by averaging the load during the busiest hour of each of the 10 busiest days of the year......

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