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1. Online Advertising Networks Buyer's Guide 2007, 5 Dec 2006
Organisation: E-consultancy, Price: Paid-for
Description: Editor's note: the Online Advertising Networks Buyer's Guide 2008 is now available. Online Advertising Networks are proving to be an increasingly attractive proposition for brands who want to broaden their reach and increase the diversity of their advertising beyond the major portals. With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks. Whether for branding or acquisition campaigns, networks are recognised as having a significant role to play as evidenced by the doubling in size of this sector since our previous buyer's guide in 2005. This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly.....
2. Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks. The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004. Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year. The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network. There is also insight from key industry players, a vendor mat.....

News

 
1. New Tracking and Reporting Manager role for Online Media Group, 9 July 2007
... Reporting Manager role for Online Media Group Performance based internet ... internet advertising company, Online Media Group (OMG) has appointed Dave Huggins ... industry leading technology and service initiatives to generate real value for ... contact: Oli Matthews at Online Media Group on 01603 697779 Gordon or ...
2. AOP relaunches website, 13 December 2005
... well as finding out about AOP working groups and details of past and upcoming ... AOP chairman and managing director of group business information strategy ... body, promoting the industry through initiatives such as research and best ... radio broadcasting, and pure online media. Together they publish around ...
3. Jargon I'd like to ban: Seeding, 28 July 2008
... Seeding Usenet is a collection of groups and forums, which harks back ... the conversation. He popped into the group, made his post - and hopefully ... benefits of the current interest in social media marketing is that more and more ... ways to alert communities to any new initiatives. Let's not dismiss them ...
4. Q&A: BT’s Chris King on affiliate marketing, 10 October 2008
... managed within BT and why? Across BT Group, we have a number of campaigns ... assigned to it; often employees of BT Group have wider online and acquisition ... two wholly owned subsidiaries of BT Group are running campaigns. These are ... forward? We have a number of current initiatives, although I can’t really ...
5. Q&A: BT’s Chris King on affiliate marketing, 15 October 2008
... managed within BT and why? Across BT Group, we have a number of campaigns ... assigned to it; often employees of BT Group have wider online and acquisition ... two wholly owned subsidiaries of BT Group are running campaigns. These are ... forward? We have a number of current initiatives, although I can't really ...
6. Yahoo and Reuters team up on user-generated video, 4 December 2006
... citizen journalism’, and follows similar initiatives by both the ( BBC and ... bombings. Scott Moore of Yahoo! Media Group said the project may spread ... to syndicating blog stories to its media clients. But Steve Rosenbaum ... content which it syndicates to other media outlets – this may be a way to ...
7. Momentum Worldwide appoints WebtraffIQ as web analytics preferred supplier, 24 July 2007
... launches any websites or marketing initiatives, it will have the power ... plain text and Word formats in the Media Centre. Photographs are available ... the business – via award wins, by the media, in global business accounts, ... network, housed within Interpublic Group [NYSE: IPG}. Momentum UK’s ...

Supplier Directory

 
1. Agency.com, London
Areas of Expertise: Interactive Marketing including Online Advertising Creative, Email Marketing, Viral Marketing; Online Media Planning & Buying;Online Strategy; Web Development.....
Clients: British Airways, BT, COI, Dulux
2. Teqtonic Limited, London
Areas of Expertise: We have extensive and award-winning blue-chip expertise in digital-direct-data driven media strategy, media planning and media buying. Additionally, we offer significant expertise in search marketing (paid and organic) and email list buying......
Clients: We work directly with advertisers and also support creative advertising and digital agencies on a third party / "white" label basis. Our experience base includes a wide range of leading brands - from BT and First Direct through to O2 and Unilever.
3. MediaVest Leeds, Leeds, North East
Areas of Expertise: Branding, direct response, advertising / media planning and buying.....
Clients: Glen Dimplex Home Appliances, Jet2.com, Provident Personal Credit

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