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Research

 
1. Site Search Buyer’s Guide 2006, 26 Jun 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: Site Search is becoming an increasingly important differentiator for organisations who want to offer the best possible user experience. The focus of this 90-page guide is the UK Site Search market, including coverage of market trends as well as profiles of the leading vendors. The vendors offer technology and tools which allow users to seek out and analyse information effectively both on customer-facing websites and company intranets. It covers vendors who might more commonly be known as eTail/e-commerce search specialists or Enterprise Search players. Trends within this market include: - Greater client-side awareness about the commercial benefits of best-of-breed site search, both for revenue and brand-building objectives. - Increased focus on user experience, incl.....
2. Email Marketing - Roundtable Briefing, October 2006, 31 Oct 2006
Organisation: E-consultancy, Price: Free
Description: This 10-page briefing is a summary of an E-consultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. Among the topics discussed were: measuring effectiveness of campaigns, list re-engagement, importance of email hierarchy, newsletters, deliverability and future trends. Attendees included internet marketing experts from the following organisations: Argos, Alchemy Worx, CheetahMail, e-Dialog, ExactTarget, Fidelity, MCC, RedEye, Rocketseed and Signet......
3. Search Engine Optimization (SEO) - Best Practice Guide 2007, 5 Oct 2007
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency. The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency. Why you need this guide to SEO… Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors… Remember that consumers and.....
4. Internet Statistics Compendium - October 2008, 20 Oct 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on conversion rates, broadband penetration and mobile search. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include online ad spend, online customer service and ratings and reviews. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce 3. Online Marketing .....
5. New Technologies - Roundtable Briefing, May 2006, 6 Jun 2006
Organisation: E-consultancy, Price: Free to registered users
Description: Notes from a recent roundtable on New Technologies, where we discussed opportunties for marketers to make use of the likes of RSS, AJAX, Pay-per-Call and Demographic Targeting. You need to register (for free, takes 30 seconds) to access this free report. To attend future roundtables you need to be talking to Peter Abraham (peter@e-consultancy.com)......
6. Shopping Comparison - Roundtable Briefing, May 2006, 6 Jun 2006
Organisation: E-consultancy, Price: Free to registered users
Description: Notes from a recent roundtable on Shopping Comparison, where we discussed the latest trends and issues in the sector, which is growing 30% a year according to the latest E-consultancy estimates. You need to register (for free, takes 30 seconds) to access this free report. To attend future roundtables you need to be talking to Peter Abraham (peter@e-consultancy.com)......
7. Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks. The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004. Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year. The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network. There is also insight from key industry players, a vendor mat.....

News

 
1. Donald Russell appoints Screen Pages to beef up online sales with new e-commerce website, 20 November 2008
... Pages to beef up online sales with new e-commerce website Donald Russell has ... Pages to design, build and host its new e-commerce website. Donald Russell ... channel for Donald Russell and our strategy is to increase the customer ... order sector and its many years of e-commerce expertise will serve us well ...
2. Google adds 'click-to-buy' links to YouTube, 9 October 2008
... first-step for a much-needed ecommerce strategy. - Provide another means ...
3. Spring launches Best website, 9 June 2008
... launches Best website New brand and e-commerce presence for the Dunbar-based ... online presence as part of a new digital strategy developed and implemented by ... a 3-way pitch. The new site and strategy sees Belhaven leverage their ... Belhaven said “Having the right digital strategy is important to Belhaven as ...
4. Leading travel clothing retailer Rohan expands its Search Engine Marketing activities, 10 November 2008
... deliver its Search Engine Marketing Strategy (SEM) since February 2008. ... was tasked with devising an enhanced strategy that would address both short ... term goals. In the short term, the strategy focuses on helping Rohan to ...
5. Q&A: Dr Dave Chaffey on Managing Digital Channels, 22 July 2008
... study into how companies organise their e-commerce and digital marketing operations ... digital channels into their business strategy and marketing activities is ... also wanted to provide marketing and e-commerce managers with a way to audit ... areas of digital marketing, such as strategy, customer acquisition, conversion ...
6. Sainsbury’s Bank uses RedEye behavioural email for insurance campaigns, 15 October 2008
... behaviourally based email marketing strategy to its home insurance online ... RedEye. This bespoke behavioural email strategy has already proven tangible ... the buying process. Stephen Paton, e-Commerce Relationship Manager at Sainsbury ... campaigns have encouraged us to extend our strategy to car insurance and home insurance ...
7. RS Components empowers its e-commerce strategy, 14 February 2008
... RS Components empowers its e-commerce strategy Online investments benefit ... February, 2008 – As part of its e-commerce strategy delivery, RS Components ... implementation of SAP to support its e-centric strategy has enabled RS Components to ... months” says Scott Fawcett, head of e-commerce at Electrocomponents Plc ...

Forum

 
1. anyone know where you get a basic e-commerce site for under £10k?, Internet Marketing Forum, johncourtney, 2 Aug 08
... anyone know where you get a basic e-commerce site for under £10k? anyone ... anyone know where you get a basic e-commerce site for under £10k? Hi Chloe ... Best John Courtney, Chairman Strategy Internet Marketing ( ...
2. Advice on setting up an online division, Internet Marketing Forum, DaveChaffey, 9 Jun 08
... to the E-consultancy  ( Managing an E-commerce team report, I have interviewed ... managers who can advise brands on digital strategy (rather than just the individual ...
3. Keep 'em shopping, Internet Marketing Forum, stephfox, 26 Jun 08
... your analytics, testing and creative strategy, if you're looking for some ...
4. Web developer recommendation, Internet Marketing Forum, TheOman, 30 Dec 06
... develped a long term start-up business strategy based around a social networking ...
5. Are we heading for a backward step in E-commerce?, Internet Marketing Forum, Colin Cooper, 26 Apr 06
... Are we heading for a backward step in E-commerce? Are we heading for a backward ... Are we heading for a backward step in E-commerce? One of the themes of the ... Pilot Software: Aligning Execution with Strategy Tel: +44 (0)870 166 2435 ...
6. Recruiting Website Manager, Internet Marketing Forum, Georubi, 22 Apr 07
... responsible for delivering my e-commerce strategy throughout our Group ...
7. Good ecom managers or online marketing managers are hard to find, Internet Marketing Forum, DeborahE-BusinessTrainerCollier, 9 Aug 07
... consutancy (mostly dealing with the strategy side, but clients often need ...

Supplier Directory

 
1. Traffic Digital, Covent Garden, London
Areas of Expertise: Web Design, Hosting, Payment Gateway Integration, Search Engine Optimisation, Accessibility.....
Clients: Aegis Media, Antidote, Carat International, Cash Converters
2. Screen Pages, Surrey, South East
Areas of Expertise: Online retailing, e-commerce, online marketing.....
Clients: Carluccios, Corgi, Crew Clothing, Dunelm Mill
3. digimedia, Leeds, North East
... plastic surgery group) 0113 273 3303 Web strategy. What is it? Good question ... are here to help you devise your web strategy - whatever your business. We ... purpose of it, and then we devise a strategy from there. That could ... from it and devised successful web strategy for businesses in many different ...
4. Web Liquid Group, 50 Buttesland Street, London
Areas of Expertise: Online Advertising, strategic planning, communications planning, Media planning and buying, direct response & brand marketing, sponsorships, PPC strategy, creative concepts, banners & rich media production, E-Commerce, online marketing consulting, em.....
Clients: OpenSkies, Hilton Hotels, Avis Rent a Car, XL.com
5. Medi@ctiv (Biodigm Ltd), Minehead, South West
... Internet services: E-mail, Web hosting, e-commerce, Web promotion and consultancy ... Web promotion and consultancy, Web strategy and development." B2B Web hosting ... hosting, domains, development, strategy, e-commerce, content, secure, ... Connectivity, Project Management, Security, Strategy / Business Planning, Programming ...
6. Budcus, Hoxton Square, London
Areas of Expertise: Web design and build: web strategy, web design, e-commerce, content management systems, video, email marketing, search engine marketing, usability, accessibility, web standards, search engine optimisation.....
Clients: Dove, Horlicks, Mazda, National Autistic Society
7. icosmart, Scotland
... ll help you put together a winning strategy and offer valuable support ... businesses on all issues related to e-commerce, organise First Tuesday Scotland ... business and new media strategy consultants. G12 9JN E-commerce, wireless ... Venture Capital / Funding, Mobile Marketing, Strategy / Business Planning ...

Events

 
1. Fast Track Digital Marketing - London Training, 20 Jan 2009 - 21 Jan 2009
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
2. Fast Track Digital Marketing - London Training, 21 Apr 2009 - 22 Apr 2009
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
3. Fast Track Digital Marketing - London Training, 28 Jul 2009 - 29 Jul 2009
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
4. Fast Track Digital Marketing - London Training, 19 May 2009 - 20 May 2009
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
5. Fast Track Digital Marketing - London Training, 25 Jun 2009 - 26 Jun 2009
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....

Glossary

 
1. VC
Description: Short for "Venture Capitalist"......
2. B2C
Description: Acronym for Business To Customer. This is e-commerce as most people think of it, where businesses sell products directly to consumers......

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