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Research

 
1. Site Search Buyer’s Guide 2006, 26 Jun 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: Site Search is becoming an increasingly important differentiator for organisations who want to offer the best possible user experience. The focus of this 90-page guide is the UK Site Search market, including coverage of market trends as well as profiles of the leading vendors. The vendors offer technology and tools which allow users to seek out and analyse information effectively both on customer-facing websites and company intranets. It covers vendors who might more commonly be known as eTail/e-commerce search specialists or Enterprise Search players. Trends within this market include: - Greater client-side awareness about the commercial benefits of best-of-breed site search, both for revenue and brand-building objectives. - Increased focus on user experience, incl.....
2. Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks. The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004. Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year. The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network. There is also insight from key industry players, a vendor mat.....
3. The Future of the U.S. Check Processing Industry
Organisation: Cisco Systems, Inc., Price: Free
... industry associations are focused. Check conversion, in the form of ARC (Accounts ... Accounts Receivable conversion) and POP (Point of Purchase conversion), has ...
4. Technology Considerations for P2V Server Consolidation vConverter™ Offers Speed, Ease-of-Use in High Volume Physical-to-Virtual Projects
Organisation: Vizioncore Inc., Price: Free
... This white paper explains P2V conversion options and provides guidance ... approach is favorable. It covers free conversion tools, cloning products ... 44; cloning products, packaged conversion solutions and outsourced ... of the principles also apply to P2V conversions for backup and disaster ...
5. P2V Conversion Success Tips - Vendor Podcast
Organisation: Vizioncore Inc., Price: Free
... P2V Conversion Success Tips - Vendor Podcast Vizioncore Inc. Virtualization ... Infrastructure 3 platform to enable conversion, monitoring and business ... <p/><UL> <LI> Best Practices and conversion success tips using Vizioncore ...
6. Data Conversion Solution &#45; Rapid Implementations
Organisation: Infosolve Technologies, Inc., Price: Free
... Data Conversion Solution &#45; Rapid Implementations Infosolve Technologies ... systems</li> </ul> <p></p> Data conversion gives you the ability to ...
7. Internet Statistics Compendium - October 2008, 20 Oct 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on conversion rates, broadband penetration and mobile search. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include online ad spend, online customer service and ratings and reviews. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce 3. Online Marketing .....
8. DataDirect XML Converters Version 3.1 - Microsoft .NET
Organisation: DataDirect Technologies, Price: Free
... Technologies <b>Product Type:</b> XML Conversion Tools <br/> <b>Target ... eliminates this issue with dynamic XML conversion. <br/> <p/> <b>IT ...
9. DataDirect XML Converters Version 3.1 - Java
Organisation: DataDirect Technologies, Price: Free
... Technologies <b>Product Type:</b> XML Conversion Tools <br/> <b>Target ... eliminates this issue with dynamic XML conversion. <br/> <p/> <b>IT ...

News

 
1. Unity in search is crucial to success, 29 September 2008
... The role your website plays in the conversion process is crucial, and this ... are likely to be the primary cause of conversion. The fact you are the best ... best deal, is a supporting factor to conversion. It is all about unity. Good ... marketing = success. Finally, your conversion process needs to be as streamlined ...
2. Conversion tips - the Steve Jackson interview, 6 December 2005
... Conversion tips - the Steve Jackson interview Steve Jackson is the Editor ... the (###link###3###) Conversion Chronicles, a website conversion rate marketing ... newsletter dedicated to improving website conversion rates. He is also the CEO ... is also the CEO of Aboavista a web conversion and web analytics consultancy ...
3. Top 10 tips for retailers to combat the economic downturn, 18 November 2008
... have a very significant impact upon conversion rates and other key metrics ... of a product and invariably increase conversion rates quite considerably ... region from a 20% to 70% increase in conversion rates. However, it’s likely ... return their order, the higher your conversion rate will be. Also, this ...
4. Tracking your conversion goals with Google Analytics, 15 October 2008
... Tracking your conversion goals with Google Analytics For instance, if ... you are trying to "lead" a user to conversion in a specific fashion. Here ... you can make to your website to boost conversions. In my post last week ... make sure your website is delivering conversions in the fashion you want ...
5. Tamar appoints new Director of Technology, 8 October 2008
... Technology Tamar, the search conversion agency, has appointed Aaron ... advancing technologies in search and conversion focused site build. ... technology behind Tamar’s successful search conversion campaigns to further the ... fantastic track record as a search conversion leader. He will also be developing ...
6. Q&A: Thomas Cook's Russell Gould on improving conversion, 16 September 2008
... Thomas Cook's Russell Gould on improving conversion What prompted you to offer ... consumers but can help us further boost conversion. What are the key challenges ... you doing at the moment to increase conversion rates online? Analyse ... do across acquisition, retention and conversion. Focusing on all of these ...
7. Q&A: mydeco CEO David Kelly on e-commerce, 11 November 2008
... the bottom and start to come back, conversion will become key. Portals ... materials in the room. That should increase conversion and become financially attractive ... really important, as the differences in conversion rates between retailers are ... thing that explains differences in conversion is the focus the retailer ...

Forum

 
1. Retail conversion benchmarks?, Internet Marketing Forum, DaveChaffey, 26 Sep 08
... Retail conversion benchmarks? Retail conversion benchmarks? Hi Ben, ... of different sources on average ( conversion rates which may be interesting ... they segment out conversion by visitor type and also looks at conversion to ...
2. Measuring Email conversion, Internet Marketing Forum, SimonTurner1, 22 Oct 08
... Measuring Email conversion Measuring Email conversion Hello, I am analyzing ... using the correct data to work out conversion. It takes orders divided ... however - so would it be a more accurate conversion figure to take orders divided ... The latter obviously gives a higher conversion. This matters a great deal ...
3. Benchmarking Online Conversion Rates - what baselines should you use?, Internet Marketing Forum, Ashley, 2 Mar 06
... Benchmarking Online Conversion Rates - what baselines should you use? Benchmarking ... should you use? Benchmarking Online Conversion Rates - what baselines should ... interesting roundtable talking about online conversion rate optimisation and the ... around how to accurately benchmark conversion rates. The problem with overall ...
4. E-commerce conversion ratios and returned goods, Internet Marketing Forum, IanMitchell1, 26 Feb 08
... E-commerce conversion ratios and returned goods E-commerce conversion ratios ... ratios and returned goods E-commerce conversion ratios and returned goods ... can definately give you some data on conversion ratio's. Typically in the ... but very affective way of increasing conversion rates and returns is to proactively ...
5. Conversion rate Basket->Checkout->Completed, Internet Marketing Forum, ChL, 11 Mar 08
... Conversion rate Basket->Checkout->Completed Conversion rate Basket->Checkout ...
6. Conversion rates for membership, Internet Marketing Forum, JonParsons, 20 Jun 08
... Conversion rates for membership Conversion rates for membership Hi there ... calculating our overall potential ROI, is the conversion rate of the online shop. ... again only estimate based on current conversion figures. Our shop activities ... have 3 distinct product areas with conversion rates ranging from 0.7% to ...
7. Benchmarking Online Conversion Rates - what baselines should you use?, Internet Marketing Forum, SteveJ, 8 Mar 06
... Benchmarking Online Conversion Rates - what baselines should you use? Benchmarking ... should you use? Benchmarking Online Conversion Rates - what baselines should ... internally. If you start with a 2% global conversion rate, your ideal situation ... your competitor says they have a 5% conversion rate or not.  You might ...

Supplier Directory

 
1. Maxymiser, London
Areas of Expertise: Multivariate Split Testing, Conversion Rate Optimisation, Behavioural Targeting.....
Clients: Cheapflights.co.uk, LexisNexis, P & O Ferries, Play.com
2. DC Interact, London
Areas of Expertise: Leading UK digital sales and marketing agency specialising in accessibility, strategic online planning, brand development and creative website design, as well as digital marketing, customer data management and insight, experience analyis, SEO and SEM.....
Clients: Aberdeen Asset Management, APACS, Apax Partners, BBC Worldwide
3. Conversion Rate Experts, London
Areas of Expertise: Conversion rate optimisation, Landing page design, Usability, Multivariate testing, Direct response design, Persuasive copywriting.....
Clients: Available on application.
4. Lost Ferret, Suffolk, South East
Areas of Expertise: E-commerce web design and conversion specialists, featuring bespoke, comprehensive CMS and E-commerce platform with multi-channel capability (ebay, Amazon), Sage integration, other back-office integration services, analytics, A/B and Multivariate con.....
Clients: Caterpillar, Peter Burrowes, Gym Company, ZS Diamonds
5. Offermatica, London
... optimization, and behavioral targeting. Conversion optimization, A/B and Multivariate ... Multivariate Split Testing W2 3DN Conversion, optimization, A/B, Multivariate ...
6. ivantage Limited, Mortlake, London
Areas of Expertise: Search Engine Optimisation, PPC Management, Website Analytics, Conversion Oprtimisation, Managed e-Commerce, Urchin Software, Training, Google Partner.....
7. NetInsight eBusiness Consultancy, Truro, South West
Areas of Expertise: Web Consultancy, eCommerce Consultancy, eBusiness Consultancy, Website Planning, Agency Selection, Web Project Management, Sales Optimisation, Conversion Rate Optimisation, Web Analytics, A/B and Multivariate Conversion Testing, Information Architect.....
Clients: 3Sums Surf, Bouncy Happy People, Cornwall Enterprise, Friends and Relations Ltd

Events

 
1. Paid Search Marketing - Manchester Training, 20 Nov 2008
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....
2. Paid Search Marketing - Manchester Training, 14 May 2009
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....
3. Paid Search Marketing - London Training, 27 Nov 2008
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....
4. Paid Search Marketing - London Training, 23 Jul 2009
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....
5. Paid Search Marketing - London Training, 1 Oct 2009
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....

Glossary

 
1. digital-to-analog conversion
Description: A process where digital values (ie the zeroes and ones stored in the computer) are converted into an analog signal. Frequently used in CD players and computer sound cards to convert the audio data in.....
2. landing page
Description: The webpage a reader arrives at after clicking a promotional link (such as an online advertisement). The landing page must be directly related to the advertisement to achieve high conversion rates fr.....
3. targeted marketing
Description: A low-cost marketing method that targets only particular demographics or niches. The aim is to corner that part of the market by completely understanding their needs. In return, the marketing campai.....
4. XHTML
Description: eXtensible Hypertext Markup Language. A kind of "conversion" of HTML into XML, allowing HTML code to incorporate XML elements. XHTML allows authors to design pages that will render well on many diff.....

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