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Research

 
1. Email Marketing - Roundtable Briefing, October 2006, 31 Oct 2006
Organisation: E-consultancy, Price: Free
Description: This 10-page briefing is a summary of an E-consultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. Among the topics discussed were: measuring effectiveness of campaigns, list re-engagement, importance of email hierarchy, newsletters, deliverability and future trends. Attendees included internet marketing experts from the following organisations: Argos, Alchemy Worx, CheetahMail, e-Dialog, ExactTarget, Fidelity, MCC, RedEye, Rocketseed and Signet......
2. Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks. The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004. Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year. The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network. There is also insight from key industry players, a vendor mat.....
3. Construction Industry - Search Engine Keywords Report, 30 Jul 2007
Organisation: ClickThrough Search Marketing, Price: Free
... Keywords Report ClickThrough Search Marketing Phil Robinson ClickThrough ... the opportunities for search engine marketing in the construction industry ... construction industry. 0kb PDF 2007 clickthrough, construction, industry ... clickthrough, construction, industry , General, Search Engine Marketing ...

News

 
1. Search Marketing and the Long-Tail, 28 June 2006
... Search Marketing and the Long-Tail Martin Dinham is Business Development ... leading full service search engine marketing agencies. Neutralize works ... and is a founder member of the Search Marketing Association UK. It is also ... natural search have a place in any search marketing strategy.  The majority of ...
2. Search engine keywords research for the finance industry, 10 November 2006
... 2006 ClickThrough Marketing ( , a specialist Search Engine Marketing ... July 06. Phil Robinson, Founder of ClickThrough, states,”There are vast ... opportunities and challenges in search engine marketing” What does this research ... About ClickThrough ClickThrough Marketing ( are a search engine marketing ...
3. Email marketers must look beyond CTR and open rates, 31 October 2006
... is no longer enough just to examine clickthrough rates (CTR), open rates ... anecdotal evidence to suggest that email marketing and statistics can no longer ... shops. As in other areas of online marketing, companies need to figure ... roundtable notes ... The ( Email Marketing Roundtable Briefing, which ...
4. Using search to measure offline success, 25 April 2007
... to measure offline success Search marketing and the metrics associated ... suggestion as to how well an offline marketing campaign is performing. In ... get to this report by clicking on "Marketing Optimization", then "Visitor ... display and if these result in increased clickthrough rates or, better still ...
5. RSS tips for marketers- interview with Rok Hrastnik, 12 July 2006
... Hrastnik is the author of the Unleash the Marketing & Publishing Power of RSS ... and advice take a look at Rok's RSS Marketing Diary blog at Rok is currently ... Studio Moderna ( , the largest direct marketing network in Central and Eastern ... him if he can share any recipes for marketing success. He replied: "Definitely ...
6. Lyris ListManager 9.1 Adds Alphabetical Indexing and Yahoo Map Reporting for Enhanced Usability, 26 September 2006
... Technologies ( , leading provider of email marketing solutions and subsidiary of ... Lyris’ most robust and advanced email marketing solution to date. ListManager ... to the mailing, based on open rates, clickthrough rates, and conversion rates ... valuable additional tools for their email marketing efforts.” -ends- About ...
7. Lee Odden talks about SEO, PR and blogging, 30 May 2006
... President of TopRank Online Marketing, a search marketing agency specialising ... engine optimisation, online PR and blog marketing.  A recognised industry ... recognised industry expert, Lee publishes MarketingBlog.com and has been cited ... be influenced by online and offline marketing.  -------------------- ...

Forum

 
1. E-marketing Essentials - October 2007, Internet Marketing Forum, DaveChaffey, 2 Oct 07
... marketing Essentials - October 2007 E-marketing Essentials - October 2007 Topics ... marketplace analysis methodology E-marketing Essentials is my take on developments ... my take on developments in digital marketing from the past month, plus ... articles or news items. 1. ( Great Marketing Links Site - UK/US and worldwide ...
2. SEO agencies - recommendations, Internet Marketing Forum, JoeF, 20 Oct 06
... Have a look at the search engine marketing page on this site (( and ... names - Spannerworks, Guava and Clickthrough Marketing but would be open to ...
3. Email marketing - Newsletter separate from CRM app, Internet Marketing Forum, sammichel, 4 Apr 06
... Email marketing - Newsletter separate from CRM app Email marketing - Newsletter ... Newsletter separate from CRM app Email marketing - Newsletter separate from ... rather good buyer's guide to email marketing solutions). The main things ... suppliers will give your tracking and open/clickthrough information. You might ...
4. SEO agencies - recommendations, Internet Marketing Forum, JamesBurton, 19 Oct 06
... publishers such as Centaur (Precision Marketing) and Incisive Media (Legal ... names - Spannerworks, Guava and Clickthrough Marketing but would be open to ...
5. SEO agencies - recommendations, Internet Marketing Forum, RobWright, 21 Nov 07
... names - Spannerworks, Guava and Clickthrough Marketing but would be open to ...
6. Email marketing - should you use HTML or plain text?, Internet Marketing Forum, MikeWeston, 24 Aug 06
... Email marketing - should you use HTML or plain text? Email marketing - ... should you use HTML or plain text? Email marketing - should you use HTML or plain ... through observed activity (opt-out, clickthrough, open etc...) But if ...
7. SEO agencies - recommendations, Internet Marketing Forum, danielb, 19 Oct 06
... broader service (SEM - search engine marketing) provider, or a PPC (pay per ... names - Spannerworks, Guava and Clickthrough Marketing but would be open to ...

Supplier Directory

 
1. Search Logic, Carnforth, North West
Areas of Expertise: Search Engine Optimisation, Pay Per Click Advertising, Link Building, Copywriting.....
Clients: Bingo Base, Kellee Flowers, Peter Best Insurance, Rust Bullet
2. Stickyeyes, Leeds, North East
Areas of Expertise: Search engine marketing; Natural Search engine optimisation, Pay Per Click management, Landing Page Design, Link Popularity, On Page Conversion Functionality and Consultancy, Email and Affiliate Marketing, Online PR & Viral Marketing.....
Clients: Gaming, Travel, Finance, Insurance
3. ClickThrough Marketing, Lichfield, Midlands
... ClickThrough Marketing Lichfield Business Village, The Friary Lichfield ... 0845 057 3349 ClickThrough Marketing offer managed search engine marketing ... engine positions, traffic and internet marketing ROI. Our credibility is ... to providing ethical search engine marketing services that deliver internet ...

Events

 
1. SEO Supplier Showcase, 27 Nov 2008
Description: Save time and effort when choosing your SEO and natural search partners and suppliers to help you raise your rankings above those of your competitors. Rather than researching all the providers you.....
2. Paid Search Marketing - London Training, 22 Jan 2009
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....
3. Paid Search Marketing - London Training, 21 Apr 2009
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....
4. Paid Search Marketing - Manchester Training, 14 May 2009
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....
5. Paid Search Marketing - London Training, 23 Jul 2009
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....

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