Forum: RFC: Churn Decay Rates on Membership Lists (.xls Model)

...: The probability of churn is highest in a...: The rate of churn for a given period...could be called the "churn decay" rate. In ... example above, the churn decay rate is 50... This rate of churn will be different ... common initial churn and churn decay rate....

Blog: Interview: Lovefilm’s William Reeve

... customers? We manage churn more carefully, if ... things that affect churn that we aren’... are about to churn then we can...to stop you churning. ------------------------------- Are there many...mind if they churn? There are a...

Blog: SEO benefits of publishing news on your site

... about the subject and sometimes it is churned out by somebody who seems to be bored...a site full of uninteresting content that is churned out by paid writers with no interest ... out and be credible rather than just churning out bland and uninteresting copy.

Blog: Troubled mobile operator 3 loses walled garden

... the company's priority, in my view. God knows what customer churn is like at 3, if my experience as a consumer is ... of Enders Analysis told the Sunday Times last month that he believes churn rates could be running at "more than 50%" . More ...

Event: Personalisation and Targeting

... personalisation deliver the greatest ROI (e-mail, online advertising, web pages etc.) and against what metrics (brand, churn, conversion rates etc.)? - Questions from attendees Objectives: To share knowledge, experiences, best practice and to network...

Blog: Webwag enters customisable start page tussle

... 2.0 watchers such as Ian Delaney of twopointouch  say the indie start page outfits could have a tough time limiting churn to the big players.  " Personalised home pages are hardly an innovation, though the extra-rich functionality offered by sites ...

Blog: eBay protestors demand CEO's head, plan new strike

... its nearest rival Yahoo’s 1m. At the last count, it also had US$4m in cash – more than enough to stop any huge churn of users away to alternative marketplaces if a serious challenge was mounted. In the UK, as Ginn told e-consultancy last month , the ...

Forum: eCRM – what is it and how do you go about it?

... or exchange purchases. One company that raised its on-time delivery rates to 90 percent, from 60 percent, cut customer churn in half. “ 3. The practical experience of many companies who have implemented large scale software systems capable of advanced ...

Forum: Had enough of Internet stat forecasts?

... all be doing everything online by 2002, 2003, 2004, etc. Yet are we? In most cases, no. Yet companies still churn these figures out relentlessly. Any article or white paper that fails to include at least 17 references to Jupiter or Forrester is deemed ...

Forum: Had enough of Internet stat forecasts?

... be doing >everything online by 2002, 2003, 2004, etc. Yet are we? In >most cases, no. > >Yet companies still churn these figures out relentlessly. >Any article or white paper that fails to include at least >17 references to Jupiter or Forrester is ...

Blog: Audible’s losses grow, rolls out new marketing plans

... encourage more customers to sign up to its membership plans. "Despite another quarter of positive cash flow, lower churn, full quarter profitability from the combined Audible UK and iTunes UK revenue only sixteen months after launch - ...

Forum: email - stats resources

... as a way of communicating with existing site customers - customer retention, increasing frequency of visit / purchase, reactivating churned customers, promotions, customised alert services, newsletters etc. This is extremely powerful as I'm sure you know....

Forum: email - stats resources

...a way of communicating >with existing site customers - customer retention, >increasing frequency of visit / purchase, reactivating >churned customers, promotions, customised alert services, >newsletters etc. This is extremely powerful as I'm sure >you...

Forum: email - stats resources

... of >communicating >>with existing site customers - customer retention, >>increasing frequency of visit / purchase, reactivating >>churned customers, promotions, customised alert >services, >>newsletters etc. This is extremely powerful as I'm >sure...

Blog: Science is key to email marketing success

... the vital impact of analytics. The truth is that the information gathered from campaigns, such as click through rates and churn rates, is absolutely key to gaining insight into customers’ likes and dislikes, and  provides the groundwork to make future ...