Blog: Does loyalty count?

... consumers professing strong loyalty to their favourite ...research, from Arvato Loyalty Services , makes for...the service. Deal loyalty drives the buying...benefit from inertial loyalty . The biggest retention...you won’t. Build your capabilities around...

Supplier Profile: Black Sun

... Design: We build new loyalty programmes or ... the contingent liability controls - building cost/benefit models ... forms of integrated loyalty communications. Systems Consultancy:... systems integrators and loyalty database specialists. Monitoring ...

Blog: Top 10 tips for retailers to combat the economic downturn

... customer retention – Build customer loyalty Retailers can ... following; Reward customer loyalty ; This could take...through another channel, loyalty programmes, early access...and designed to build loyalty   Ensure the...

Forum: E-consultancy interview: best practice affiliate marketing

... communication and subsequent loyalty is developed between ... only does this build better relationships, but ... In addition through building a close relationship ... a merchant to build loyalty amongst affiliates ... network strategy will build the affiliate program...

Forum: Personalisation – does it really work?

... satisfying for both parties - Build a relationship that encourages...is designed to increase loyalty and returns per customer...of the personalisation features. So personalisation does build loyalty and it ... powerful means of building relationships 2. Done ...

Blog: Emap launches Heat magazine website

...could take a little time to build up visibility in the search ... that works well in engendering loyalty while also providing content / ... massive incentive to retain your print assets , while building loyalty through interaction via the web / digital. Emap has...

Supplier Profile: Epsilon International

... includes strategic consulting, creative, data, database and loyalty technology, analytics, email and direct marketing distribution services....marketers leverage the power of customer insight to build relationships, grow revenue and maximise their marketing ...

Forum: Five Great Reasons To Choose Email Marketing

...to increase sales, drive site or store traffic and develop loyalty. i. Increasing sales ii. Driving traffic iii. Building Loyalty 3. It’s Immediate: Email marketing generates an immediate response. The call ...

Forum: Five Great Reasons To Choose Email Marketing

... to increase sales, drive site or store traffic and develop loyalty. i. Increasing sales ii. Driving traffic iii. Building Loyalty 3. It’s Immediate: Email marketing generates an immediate response. The call to ...

Blog: Q&A: Synature’s John Woods on attitudinal matching

..., but said that we were building this thing and asked for ... is because the way we build the qubox is research-driven. ... information on how to use personalisation tools to build loyalty and drive sales, and our 2007 Ad Networks ...

Blog: A case study in 'social media' success

... and supported their efforts to build and contribute to the " ... drink. People interact, engage and build communities around passions, causes, ... that Meyer employed to help gain exposure and build loyalty amongst readers can be applied by corporations but ...

Forum: winners in CRM and eCRM in a slowing economy?

... and deliver a generic homepage to each. Then in an effort to build loyalty or increase return visits, I decide I want to make my ... me positive information about my users that I can build on in the future. This sounds like an "...

Blog: Multi-channel retailing has finally arrived

... opportunity to sell additional items to these customers, building more margin into these transactions. Some customers,... – so they will come back and do it again, building loyalty. Once in-store they are still prepared to buy additional items...

Blog: Doritos invites user-generated TV ad

... this is a great away to engage with its audience; in turn promoting the brand and building loyalty. I am sure we will see many other FMCG brands following suit. Matthew Finch –  read...

Blog: BusinessWeek's Business Exchange: putting Web 2.0 in its proper place

... no VCs requiring a massive exit. And if BusinessWeek can leverage Business Exchange to build loyalty amongst a small portion of its existing audience and generate additional advertising inventory that it ...