Blog: Has Converse marketed its Century milestone online?

...hundredth birthday.  Is Converse making full use...traditional? A brand like Converse should want...SEO OK, so Converse isn’t going...a campaign called ‘ converse century ’ you’d...retailers ‘Approved online Converse Century retailer’ status...

Blog: The problem with 'conversational marketing'

.... The biggest problem with conversational marketing today is that brands are being...therein lies the rub with conversational marketing. Consumer perception is ...talk is cheap " applies to conversational marketing too. It's ...

Blog: Top ten tips for brand engagement via social media

...and had numerous conversations with agencies, brands and new... you on these conversations.   Don't Dive ... not compromise your brand personality however.   Right ... search), increase in brand "buzz", ultimately increase ...

Blog: Do you know how your brand is perceived?

... seen themselves as brand ambassadors; 'guardians' of ...will get onto Brand Advocates later). Regularly...Imagine increasing your conversion rate by just...negative public perception, conversion is bound to...to encourage positive brand perception and increased...

Blog: Paid search - brand term strategies

... are six recommendations for brand term strategies: 1. ...on any of your brand-terms. 5. Assess your...more effective for producing conversions. You can displace ...is particularly important for brand plus product terms ...

Blog: Royal Caribbean applies common sense to the 'conversation'

... recent discussion about ' conversational marketing' , I would argue that many conversational marketing efforts are...be " authentic ," some brands are willing to...company ended the conversation by telling the...productive and fruitful conversations in all realms...

Blog: Display ads lift Search conversion rates, says research

...Institute shows that the conversion rate from Search advertising...this might affect their conversion success or long term...1) Display advertising generates brand awareness and increased purchase...the customer journey before conversion. Strong told Clickz ...

Blog: Q&A: Snipperoo’s Ivan Pope on brand widgets

... How do widgets offer a brand-building opportunity for marketers? My feeling ... a widget? There’s this whole conversation getting started about the death of the... direction – we’ve had some conversations with them. But they are still ...

Blog: How to measure online branding campaigns

... the excuse of delivering “brand awareness” to avoid the ...there is no sale conversion rate. However, this ... engagement with the brand and campaign. 2) ... not only develops brand advocacy and cross ... display placements. Yes, branding is not as ...

Blog: How to promote your brand using social media

...power to seriously affect your brand. Some leading blogs have over... large number of sales. Conversely, any negative publicity can ... you are a major brand and get caught out ... to positively influence their brand online than companies that ...

Blog: Twitter has people talking about your brand

..., others are embracing the blogosphere and actively engaging in conversations every day. However, another potential service is far more ... to receive emails whenever somebody mentions your name or brand in a Tweet. The best method to deal with...

Blog: AdWords trademark policy: agencies' reaction

... never introduce these brand rules. --------------------- Will Google...overall number of brand conversions for the...very expensive. --------------------- Will brands now encourage their...to manage competitor brand terms themselves in...

Supplier Profile: CMW

Ideas engage people Engagement drives conversations Conversations deliver value CMW is a communications agency....must entertain them, laugh with them, let them interact - create a brand conversation. Only when you are doing this at all points on the...

Supplier Profile: WhyCommunicate?

... a clear return on investment for all our clients. WhyCommunicate? offer search marketing (SEO/PPC), email marketing, conversion analysis, creative design and technological solutions to match client needs and budgets. Dont pay for central London ...

Supplier Profile: LIDA

...people in a way that elicits a positive response. We start what we call a "brand conversion" - an ongoing dialogue which acknowledges that customers manage the destiny of brands, not the other way around.