Blog: Banner advertising 2.0 – Bebo leads the personalised banner ad revolution

...the need to make banner advertising more relevant. ... for direct response banner advertising. Modern marketing ... salvation of the banner ad, and it’... expensive compared to banner costs. However, the ... servers and thankfully banner advertising can now ...

Blog: Banner ads build subliminal familiarity

... evidence that internet banner ads work exceedingly ... focus on a banner advert, many subconsciously ... exposed to the ad zero, five or ... exposures to the banner. But the positive ... away from the ad went up and ... repeated exposure to banner ads yields positive ...

Blog: Navman tests transactional banner ads

... compare favourably with typical banner response rates of below...on offer (£299+). He added: "Tailgate is not solely...about to launch transaction banner campaigns. Further reading: Banner ads build subliminal familiarity...

Blog: InSkin Media's 'unobtrusive' video ad format

... going the way of banner blindness." "Their keen ... consumer." InSkin’s ads wrap around videos like banner ads, and remain ... by closing the ad. As such, the ... Video updates video ad formats Advertisers face ...

Blog: Wal-Mart ads 'keep Pirate Bay afloat'

...Mart is reportedly placing banner ads on under-fire... "Wal-Mart's ads are placed by ..., an Israeli online ad agency that serves ads.... Wal-Mart's ad "The Simpsons," for ... series. "While the ads encourage a legal ... smart by placing banner ads for DVD ...

Blog: Nokia launches mobile ad network

...plan and manage ad campaigns across a...configurations. The Nokia Ad Service aggregates several...text or pictorial banner ads tailored to...audio and video ads depending on circumstance...it took out banner ads to UK...so far stuttered - ad buyers may feel...

Blog: Paramount to sell movie tickets through banners

... use for its transactional banners - selling tickets for Paramount...Consumers can use the banners to search for local...that sites displaying the ads benefit as visitors don...smaller items. Related stories: Banner ads build subliminal familiarity...

Blog: Facebook ads performing badly?

... have run using Facebook's flyer ads have produced disappointing results, with ... 1.4m page impressions. The average clickthrough for a banner ad is around 0.2%, ... figure covers both flyer and banner ads. Exactly why clickthrough rates are so low is ...

Blog: The importance of ad placement

... slap up some banner ads (or Google...considered when optimizing ad placement. Thus, here...to position your ads more effectively: Above...guesses about ideal ad placement.   Proximity to...time in optimizing ad placement to make...

Blog: Mobile users 'annoyed' by text ads

...must ditch intrusive SMS ads in favour of text-message coupons, quiet banner ads and ad-supported widgets if their straight-to...% of people trust ads sent by SMS ...two thirds claimed mobile ads had no impact ... Christine Spivey Overby added : "When you get ...

Blog: Microsoft inks ad deal with Facebook

...adCenter platform, Microsoft will start providing Facebook with banner ads and sponsored links later this year. With ...said it would sell “ graphical ad placements, as well as automated...900 million for its exclusive ad-sharing deal with Myspace, ...

Blog: Please wait while the banner loads!

... displays a skyscraper ad on the right ... my amazement, a banner has just appeared ... browser and the banner reappeared, again with ... seconds, once the banner had loaded, it ... a simple animated ad for Travel Insurance.... wait for the ad to load. Display...

Blog: Web video ads 'better than TV and banners'

Web video ads are more effective than ... recall from video ads embedded in shows ... attention to the ads during commercial breaks ...found web video ads had higher click...rates than static ad banners. Meanwhile, the...surge in online ad revenue (and its...

Blog: AdSense for YouTube video ads spotted

.... The video in which the ads are embedded includes two tell-tale... are reached during playback, a banner overlay fades on to the foot... the viewer to click. The banner can be hidden during the ...by a blogger called Mark, the ad is believed to be a ...

Blog: P&G stalls online ad campaigns, blames 'metrics'

...front cover, under the banner: “Poor metrics curb ad spend.” ...or CPC. And CPM ads can be measured ... the effectiveness of ads across channels is .../ internet / print / billboard ad effective? And if ... stopped watching TV ads,” she claims. Actually,...