Supplier Profile: Selling Advertising

Selling advertising helps publishers and online media owners to sell advertising space and generate revenue from their websites. We offer seminars and bespoke service for publishers based in the UK and Ireland.

Blog: Endemic advertisers versus demographic advertisers

...than selling to demographic advertisers for two primary reasons...less competition. Any demographic advertiser looking to reach males...the radar of demographic advertisers often requires significant scale... find that endemic advertisers are increasingly going to...

Blog: Q&A: AdMob's Russell Buckley on mobile advertising

...at various points about mobile advertising's effectiveness. ------------------------------------------------------------------------------------------------------------- Can you ... to testing different advertising treatments – after all, you ...

Blog: Q&A: Bill Flitter of Pheedo on RSS advertising

...with other marketing channels? Advertising in RSS Feeds is... very attractive to advertisers. ---------------------- Will behavioral targeting be... feeds. ---------------------- What RSS advertising standards are there ...

Blog: We know CPM advertising sucks but what are you going to do about it?

... known quantity. Brand advertisers understand it and ... innovative " new online advertising models is that...is essentially targeted advertising wrapped around " user...properties as scalable advertising platforms is limited...in the online advertising market, a word...

Blog: Q&A: AdMob's Thomas Schulz on mobile advertising

... of brand and performance advertisers running campaigns on AdMob...25 campaigns for brand advertisers including CoverGirl, Toshiba, ..., interactive environment for advertisers to engage with consumers... categories embrace mobile advertising, this includes mobile ...

Blog: mBlox executive chairman: advertisers will need to pay for mobile ads

...What is mobile advertising supposed to accomplish...for interactive brand advertising?   Fragmentation How will...to make mobile advertising campaigns economically compelling...a successful mobile advertising market ," the challenges...

Blog: Will Facebook's Engagement Advertisements engage?

...merge social networking with advertising. The centerpiece of this is called Engagement Advertisements. Forrester Research's ... them worthwhile for advertisers? Owyang, not surprisingly,... extreme recommendation - most advertisers can probably call ...

Blog: Television advertising set for strong Q4, digital a contributor?

... accountability offered by digital advertising would eventually make ... the surprisingly resilient television advertising market is the ...on integrated, multi-platform advertising deals that give ... advantage of " integrated advertising " are broadcast networks ...

Blog: Top online advertising acquisitions of 2007

... publishers, networks and advertisers to trade inventory.... French marketing and advertising group Publicis will ... its existing digital advertising operation, Digitas. iCrossing:... marketing and online advertising. Clients include Barclaycard...

Blog: Online Video Advertising: is it worth it?

...about online video advertising. Given that major ...number of major advertisers. The bad news...implications for both advertisers and publishers who...charging are exorbitant , advertisers may need to...ways that benefit advertisers, publishers and consumers...

Blog: User-generated content, advertisers and suicide

... user-generated content. Advertisers often demonstrated a...grown” and that advertisers on the site...individuals in the advertising industry. That such...to old media. Advertisers should be demanding...their standards. When advertisers and new media...

Blog: Would a Cost-Per-Engagement model attract advertisers to spend more online?

...challenge is that display advertising is passive. Unlike ...huge volumes of untargeted advertising. As a result ... forms of online advertising. Utilising new technology, ...“traditional” online display advertising evolve? As an ...

Blog: Newspapers battle each other for advertisers, could online publishers do the same?

...'re definitely stealing advertising dollars." Behind the ...'s a different advertiser-publisher relationship in ... appeal to endemic advertisers will likely fare ... if my endemic advertisers were financial firms ... is getting tougher. Advertisers are being more ...

Blog: Banner advertising 2.0 – Bebo leads the personalised banner ad revolution

...to make banner advertising more relevant. The...direct response banner advertising. Modern marketing demands...the UK, internet advertising now accounts for...search and banner advertising is somewhat trailing...and thankfully banner advertising can now move...