Presentations from the 5th annual Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online. This event took place on 21 November, 2007.

There were presentations from the following:

ACQUIRE

• Keynote: Kevin Milnes, Head of E-Commerce, National Express
• Case Study 1: Shiona McDougall, Group Marketing Director, Harper Collins
• Case Study 2: Martin Aylward, Head of Acquisition, EDF Energy

CONVERT

• Keynote: Richard Sedley, Director, cScape
• Case Study 1: Sarah Blair Gould, E-commerce Manager, Boden
• Case Study 2: Angus Cormie, Senior Site Manager (Consumer), Dell

RETAIN & GROW

• Keynote: Vanessa Coussens, Former Head of E-commerce, Churchill (RBS)
• Case Study 1: Jonathan Davies, Head of E-commerce and Relationship Marketing, Eurostar
• Case Study 2: Lucy Conlan, Senior Marketing Manager, The Barbican

What's New is our annual event covering the newest and hottest industry topics. On 27th June 2007 we discussed: Social Media / Network Marketing; Atomisation, Distribution, Re-configuration; Desktop Marketing.

With presentations from the following speakers:

• Flemming Madsen, Founder and MD, Onalytica
• Antony Mayfield, Head of Content & Media, Spannerworks
• Brett Hurt, Founder and CEO, Bazaarvoice
• Adrian Melrose, Co-founder, Rareface
• Fergus Burns, CEO, Nooked
• Oren Michels, CEO, Mashery
• Ivan Pope, CEO and Founder, Snipperoo
• Matteo Berlucchi, CEO, Skinkers

On 22nd November 2006 E-consultancy ran a 1 day event: Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online.

There were presentations from the following:

• Caroline McGuckian, LBi (formerly Wheel)
• Andrew Harding, The Carphone Warehouse
• Fiona Paice, Alliance & Leicester
• Bryan Eisenberg, Future Now Inc.
• Avinash Kaushik, Intuit
• Marko Balabanovic, lastminute.com
• David Hughes, Non-Line Marketing
• Chris Poad, Otto UK
• Paul Say, HSBC

Each year, E-consultancy holds a 1 day event titled "What's New in Online Marketing" to help online marketing professionals learn about the most important emerging trends, technologies and services for internet marketing.

2006 covered the buzz around Web 2.0, as well as developments in Search Marketing and Online PR.

Presentations from the experts:

• Mike Grehan, Smart Interactive
• Ian Jindal
• Phil Wilkinson, Genie Group
• Mike Baxter, SalesLogiq
• Steve Crossan, Google
• Peter Ahl and James Saunders, Serenata Flowers

On 16th November 2005 E-consultancy ran a 1 day event: Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online.

Presentations from the following industry experts:

• Dave Mutton - Third Aspect
• Mirko Behnert - Avis
• Louis Wahl - BCA
• Neil Mason - Applied Insights
• Russell Gould - MyTravel
• Ian Jindal - Littlewoods/Shop Direct Group
• Dave Chaffey - Marketing Insights
• William Reeve - Video Island
• Jeremy Tapp - Magicalia

On 23 June 2005, E-consultancy ran a 1 day event on marketing hot topics for the year.

Download presentations from industry experts:

• Jeff Hunt, Scene7
• Mike Baxter, SalesLogiq
• John Ousby, BBC
• Mark Rogers, Market Sentinel
• Tim Brown, 247 Real Media
• Ashley Friedlein, E-consultancy
• Wayne Foncette, RightNow
• Paul Phillips, Touch Clarity
• Ben Heald, Sift
• Mirage Islam, Sky Interactive
• Simon Murdoch Keynote Presentation

On 24th November 2004 E-consultancy ran a 1 day event: Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online.

There were presentations from the following:

• Dave Chaffey, MD, Marketing Insights
• Martin Aylward, E-Business Consultant, MORE TH>N
• Lawrence Merritt, European Search Engine Marketing Manager, Yahoo!
• Neil Mason, MD, Applied Insights
• Sandra Leonhard, Head of New Media Development, TUI UK
• Helen Taylor, Head of Site Development, British Telecom
• Jim Sterne, President, Targeting.com
• Barney Loehnis, European Bus. Dev. Director, Warner Bros Online
• Shiona McDougall, Marketing Director, Virgin Wines