Problem Summary
The customer attempts to find something specific on your e-commerce site (usually
a product) using keyword search.
Note this is about on-site search, not web searching (e.g. using Google).
Search is a design pattern cluster - there are 3 specific design patterns involved in getting search right:
-
Presenting the search-box: enabling customers to enter
keywords and initiate search. Key issues for this design pattern include visual
prominence and consistency, text-box size, auto-suggest, auto-focus, indicating
search scope and search button labelling.
-
Making search work effectively: key issues in search
indexing and search engine tuning to achieve high search
fidelity, low search redundancy and high search tolerance.
-
The search results page: Enabling customers
to make sense of the search results and move towards a purchase decision.
Author:
Mike Baxter
| Last modified: 5th June 2006
|