Web Analytics - Roundtable Briefing, July 2007

This is a free 12-page briefing based on an E-consultancy Web Analytics roundtable held in June 2007 (registration required).

The document contains the following:

-) An overview of the UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources

Topics discussed included:

-) Making the most of web analytics
-) Other analytics best practice tips
-) Research and Measurement
-) Budget and resource allocation

Attendees included representatives from the following companies: Clickstream, Esure, ISSEL, Legal and General, Nedstat, Omniture, Post Office, RBS, Royal Mail, Time Magazine, SCL.

Topic Relevant Keywords

web, analytics, measurement, tracking, data, insight

Download

The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Web Analytics Briefing July 2007" (516.6 kb .doc) »