The document contains the following:
-) Overview of market trends
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources
Topics discussed included:
-) Impact of Web 2.0 technologies and functionality
-) Multi-variate testing and behavioural targeting
-) Bureaucratic challenges and solutions
-) Measurement and metrics
-) Accessibility
Attendees included representatives from the following organisations: Clicktools, COI, E-consultancy, Foolproof, Foviance, Global Reviews, Legal and General, Maxymiser, OptimumWeb, Realeyes.it, RedWeb, Signet and Web Usability Partnership.
