SEO Guide - Link Building Strategies

This report can also be found within E-consultancy's epic Search Engine Optimization (SEO) - Best Practice Guide. It explains how to get the best from your link building strategy, in detail, and using examples.

So what is link building and why does it matter? Well, simply put link building is about securing quality links from quality sites, where quality equals relevancy, context, descriptive link text (aka anchor text) and authority. External links can be tremendously powerfyul in competitive sectors.

Link building is also about structuring your internal links in the best way possible. Internal linking a de facto way of helping Google and other search engines properly index - and make sense of - your website.

This Guide To Link Building Strategies is valuable for any marketer that needs to understand the options available, and how it all works. It also helps you work out what not to do!

The guide looks at the following subjects:
- What is link-building? Why does it matter to SEO?
- Understanding PageRank
- Which values are assigned to PageRank?
- Principles of applying PageRank for SEO
- PageRank’s First Principle: more links from other pages to a page increase PageRank
- PageRank’s Second Principle: pages with higher PageRank are more valuable
- PageRank’s Third Principle: linking pages with a large number of outbound links tend to be less valuable
- PageRank’s Fourth Principle: PageRank varies throughout a site according to site structure
- PageRank’s Fifth Principle: PageRank has been supplemented by other assessments of the value of a link for the keyphrase in question
- Domain popularity
- PageRank’s Sixth Principle: links from pages in context for a particular phrase are more valuable
- A recommended process for external link-building
- Link building strategies
- Link freshness and velocity
- Link building approach 1: Natural link-building using quality content
- Link building approach 2: requesting inbound-only links
- Link building approach 3: reciprocal linking
- Link building approach 4: Buying links
- Obtaining links from a directory
- Buying links direct from another site
- Buying links from a link broker
- Link building approach 5: Creating your own external links
- Link building approach 6: Online PR or SEO PR
- Glossary

Download this report to quickly understand how Link Building affects your SEO strategy, then brief your techies, content owners and agencies, to implement best practice.