A free (for registered users) mini-report that looks at the issues and trends in Segmentation and Targeting, based on a recent roundtable discussion.
Attendees included: Argos, Box UK, Coremetrics, Cscape, GfK Financial, National Express, Sainsbury’s Bank, Third Aspect and Touch Clarity.
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Segmentation And Targeting - Roundtable Briefing, April 2006