This is a free 9-page briefing based on E-consultancy's 2007 roundtable about Persuasion Marketing (registration required).
The document contains the following:
-) A write-up of the key points emerging from the discussion
-) Useful resources and white papers
Topics discussed included:
-) What is Persuasion Marketing?
-) Different personality profiles and needs
-) Who owns Persuasion Marketing?
-) Approaches and tools
Bazaarvoice, Bunnyfoot, Conchango, cScape, Dell, Legal and General, Lighthouse Experience Group, Lloyds TSB, Mars Drinks, Maxymiser, National Express, Nedstat, Neo@Ogilvy, Omniture (Touch Clarity), Signet and Sinclair Experience.
Persuasion Marketing Roundtable Briefing 2007