The document contains the following:
-) Overview of UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources
Topics discussed included:
-) Effect of Google's brand bidding policy change
-) Landing page optimisation
-) Digital asset optimisation and new search engine features
-) Google Suggest's impact on search behaviour
-) Bidding strategies
-) Impact of economic downturn
-) Impact of end of best practice funding
Attendees included representatives from the following companies: Efficient Frontier, GE Money, Guava, HSBC, Marie Curie Cancer Care, Net Media Planet, Ordnance Survey, Pentland, Post Office, Ptarmigan Media, Steak Media, The Search Works, VFC and WebTrends.
Paid Search Briefing October 2008