This free, 11-page briefing contains a write-up of an E-consultancy roundtable on Paid Search (registration required).
The document contains the following:
-) Overview of UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources
Topics discussed included:
-) Bidding tactics and efficiencies
-) Landing page optimisation and PPC ad copywriting
-) Keyword research and discovery
-) Research and measurement
-) Budget allocation and resourcing
Attendees included representatives from the following companies: Argos, BAA, Harvest Digital, Latitude, Liverpool Victoria, The Search Works (TradeDoubler), UIA Insurance, WebTrends.
Paid Search Briefing March 2008