On 24th November 2004 E-consultancy ran a 1 day event: "Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online".

We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing.

There were presentations from the following:

  • Dave Chaffey, MD, Marketing Insights
  • Martin Aylward, E-Business Consultant, MORE TH>N
  • Lawrence Merritt, European Search Engine Marketing Manager, Yahoo!
  • Neil Mason, MD, Applied Insights
  • Sandra Leonhard, Head of New Media Development, TUI UK
  • Helen Taylor, Head of Site Development, British Telecom
  • Jim Sterne, President, Targeting.com
  • Barney Loehnis, European Bus. Dev. Director, Warner Bros Online
  • Shiona McDougall, Marketing Director, Virgin Wines

Full details can be found at: http://www.e-consultancy.com/masterclass/

You can download the ZIP file below which contains all 9 presentations (it is quite large at 35mb). Or you can select individual presentations from the links below and download them individually.

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