This is a free 11-page briefing based on an E-consultancy roundtable about Online Media Planning and Buying held in 2007. (registration required).
The document contains the following:
-) A Market Overview, including market trends and valuation
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources
Topics discussed included:
-) Best practice, research and measurement
-) Resources
-) Online video advertising
-) Online ad networks
Attendees included representatives from the following companies: Advertising.com, Blue Barracuda, COI, Deloitte, DNA, E-consultancy and Lloyds TSB.
Online Media Planning and Buying Briefing May 2007