This is a free 9-page briefing based on an E-consultancy roundtable about the Future of Online held in 2007 (registration required).
The document contains the following:
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources
Topics discussed included:
-) Search Marketing
-) Mobile Search
-) Behavioural Marketing and Targeting
-) Barriers to Online Advertising Growth
-) Atomisation, Distribution and Reconfiguration
Attendees included representatives from the following companies: AKQA, BCA, COI, Conchango, DNA, Esure, Interactive Marketing Works, Legal and General, Neutralize, RBI and Steak Media.
Future of Online Roundtable May 2007