This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Email Marketing held in autumn 2008 (registration required).
The document contains the following:
-) Overview of UK market (including market valuation and trends)
-) A summary of the key points emerging from the discussion
-) New statistics
-) Useful resources
Topics discussed included:
-) Best practice
-) Segmentation
-) Deliverability
-) Measurement
-) Budgeting
Attendees included representatives from the following organisations: Experian CheetahMail, Lebhar-Friedman, Evolving Media, Vodafone, Shell, Post Office, Mars Drinks, VFC (North Face), Legal and General, GE, IPC, RedEye, QVC, RS Components, BBC, Investec.
Email Marketing Briefing November 2008