This free, 11-page briefing contains a write-up of an E-consultancy roundtable on Email Marketing (registration required).
The document contains the following:
-) Overview of UK market (including market valuation and trends)
-) A summary of the key points emerging from the discussion
-) New statistics
-) Useful resources
Topics discussed included:
-) Deliverability
-) Measurement
-) Segmentation
-) 'Getting the basics right'
Attendees included representatives from the following companies: Affiliate Health Check, Boxfresh, Camelot, E-consultancy, e-Dialog, Experian CheetahMail, Epsilon, Estee Lauder, GoCarbonFree, Lateral Group, Norwich Union.
Email Marketing Briefing March 2008