This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Measurement, Analytics and Optimisation (registration required).
The document contains the following:
-) Overview of marketplace (including valuation and trends)
-) A summary of the discussion
-) Relevant statistics
-) Resources and links
Topics discussed included:
-) Benefits and feasibility of an all-encompassing solution
-) Greater convergence between online and offline data
-) Multivariate testing and optimisation
-) Web 2.0 and mobile
-) Tagging
-) Privacy settings
-) Measuring social media
Attendees included representatives from the following organisations: Cancer Research, Fidelity, GE, IPC, Liverpool Victoria, Marie Curie Cancer Care, Mars Drinks, Maxymiser, Pentland, Omniture, Optimost, RedEye, Rightmove, T-mobile, VFC and WebTrends.
Measurement, Analytics and Optimisation Briefing October 2008