This free, 16-page briefing contains a write-up of an E-consultancy roundtable on Measurement, Analytics and Optimisation (registration required).
The document contains the following:
-) Overview of marketplace (including valuation and trends)
-) A summary of the discussion
-) Relevant statistics
-) Resources and links
Topics discussed included:
-) Strategic approach and integration
-) Overcoming barriers: lack of senior buy-in and IT blockages
-) Personalisation and segmentation
-) Back-to-basics
-) Optimisation
-) Multi-channel approach
-) Privacy
Attendees included representatives from the following organisations: Argos, AXA-PPP, BT, Camelot, Estee Lauder, House of Fraser, Informa, Lynchpin, Maxymiser, Omniture, Optimost, Propertyfinder, Signet, Vodafone, WebTrends.
Measurement, Analytics and Optimisation Briefing