| Areas of Expertise | Accessibility, User Experience & Usability |
|---|---|
| Address | Laurel House, 1 Davisons court, Gainford, Darlington Co Durham DL2 3GB United Kingdom |
Description
Willow Research is a consultancy based in North Wales. Our commitment is towards providing quality research and advise which can be used to better understand your customer.
Willow Research uses both qualitative and quantitative methods to understand how consumers think, feel and behave.
We specialise in two type of knowledge:
1) Usability and accessibility
We use Human Computer Interaction (HCI) expertise and techniques to measure the consumer experience across websites, intranets, and mobile devices. We strive to provide expertise at every stage of the development process.
2) Consumer psychology
Using modern research techniques we measure consumer behaviour in a modern shopping evironment, building a profile of your customer to better understand the emotional and cognitive processes involved.
Understanding and assisting both our clients and their customers is our key goal. With a strong grounding in both consumer psychology and usability, we aim to understand both your needs and aspirations for the future, and work with you to help make them happen.