Hidden charges and poor usability deter online shoppers

... the checkout process, according to a survey from Webcredible. Webcredible polled visitors to its website in September, ... retailers in general have had a successful Christmas , Webcredible CEO Trenton Moss thinks usability was crucial to the ...

Study finds fall in etailers' usability standards

...usability of their websites, according to Webcredible’s latest benchmark report. Half ...buttons and sorting and filtering tools. Webcredible’s Trenton Moss said: “... in 20 pre-defined categories. Webcredible looked at the same sample ...

What drives your strategy for web design?

...of a number of different user groups. According to Webcredible, a usability agency, personas provide powerful (yet ... demographic that might use a website or product". Webcredible states that personas from user research are based on...

Witty vs descriptive headlines - what works best?

... simply making a statement which is forgotten immediately, you're forcing readers to think," notes Steve Jackson via Webcredible . There is more on copywriting for SEO in our Search Engine Marketing Best Practice Guide , for anybody who ...

How to use images to increase conversion

Webcredible’s Mrudula Kodali has published some handy tips for using photography in e-commerce – an issue etailers are increasingly grappling with as competition increases and search engines display more multimedia results....

Travel websites need to improve usability - study

... for improving the user experience of some of the UK's top travel websites, according to a new usability study. Webcredible's Flights Online study looked at the flight search and booking process on 20 travel agent and airline websites. The ...

10 things Next.co.uk can do better online

... to read when resized, unclear links, and form design which makes it difficult for users with screen readers. Indeed, a recent Webcredible study (PDF) gave Next a score of just 47% for accessibility. It came fourteenth out of twenty UK e-commerce ...

High street retailers up their game on usability

... street retailers shows some welcome improvements in usability standards. There are clearly still a few issues to be addressed, but Webcredible's Online High Street report (email required) gives retailers an average score of 67.7%, up from a ...

Has retailer Woolworths closed its website?

...years, Woolworths's website still looked pretty basic by comparison, so perhaps it has been slow to adapt online. Webcredible's recent usability report on high street retailers online put Woolies in 16th place (out of 20), behind rivals...