Google to buy Nielsen data for TV ads

...data about TV audiences from Nielsen. Nielsen's data covers TV... will be added to the information Google already gleans ...system. According to Keval Desai of Google, the Nielsen data is the 'missing piece of puzzle' for the company as it attempts ...

Eric T. Peterson on the difficulties of Web 2.0 measurement

... about Comscore and Nielsen measurements. Listen to ... options. What are the implications for online...rest of the company to pay attention...consolidation happening in the analytics space? I...Measurement Hacks on the subject around selecting...

The Web Week in Review

...It also noted: "The growth of online...messages." Following upon the news that newspaper...and 87% of the respondents to this...January, according to Nielsen Online. Facebook’s...its health service. The company sometimes introduces...

The Web Week in Review

... big media slant The Real Fight Over ... obvious consumer demand, the company announced last ... their content. Interestingly, the New York Times ... week according to Nielsen SoundScan. In my ... labels and media companies - their promotional power...

The Web Week in Review

... anything to change the perceptions consumers have ... visitors, according to Nielsen VideoCensus. Not bad ... but advertising dollars. The latter, of course,... their way. The two companies have teamed ...their money selling the " secrets " - not implementing...

Transactional emails failing usability tests - Nielsen

... confirmations. According to Nielsen, while website usability ... transactional emails -  avoiding the spam trap , enhancing ...a message. Make sure the company / brand name ... this.   Keep to the point Start emails ...

Introducing the new Long Tail - now longer and flatter

... rentals. " Nielsen VideoScan shows that " the number...longer and flatter. " The " tail again lengthens...s " imprudent for companies to upend traditional...and focus on the demand for obscure...comfortable stating that the overriding general argument...

Interview with Jakob Nielsen

... usability guru Jakob Nielsen takes aim at...gap between the company and its customers...not good for the web, but I...at it with the right mindset. ------------------------------------------------------------------------------------------------- What...

The pros and cons of gift vouchers and wishlists

..., and came to the following conclusions Usability problems...is therefore vital that companies add ‘ trust markers’ ...for improved user experience Nielsen recommends design changes to... gift vouchers. With the opportunity of introducing ...

The Web Week in Review

...Google earnings miss expectations The analysts were confident but Google ... to their antitrust claims against the chipmaker: "It says the company has given a ... each day according to Nielsen Media Research so relatively ...

The Web Week in Review

... like that in the pipeline. Microsoft tops ...than-expected revenues. The company tempered expectations...to some in the Web 2.0...to BDA China. Nielsen/NetRatings reports that...investors, entrepreneurs and companies. Unfortunately for those...

The democratisation of news media - another Web 2.0 myth

... previous editions of the annual report. "Of ...Advertising Age and Nielsen Online. "What’s...interactive journalism program. The Project for Excellence...by large companies and producers. "The reality...

Newspapers - the good news and the bad news

... for newspaper executives. The newspaper industry's...by over $100m. The company's stock...enough. According to the Newspaper Association of...analyzed data from Nielsen Online, 41% of...different business models. The challenge, as I...

The Slingbox Q&A - shaking up the TV industry with technology

...We asked Stuart Collingwood, the company’s VP of...had from broadcasters and the advertising community – are they... you were a Nielsen measured home, you ... oops. How has the Slingbox affected users’... content away from the living room. What ...

Web analytics: a silver lining in the recession cloud?

... is really driving profitability. The importance of measurement and... of Lynchpin explains: “The current economic climate is...at serving enterprise-level companies as well as ..., Lynchpin, Marketwave, Nedstat, Nielsen Online, Omniture, RedEye, ...