Tink Taylor of dotMailer has compiled a checklist of 12 tips for 'Effective Email Marketing this Xmas' - all of which look like good things to think about at any point in the year. We list them after the jump...
... legal guidelines and many others not following best practice. TopShop, STA Travel, ASDA and M&S came off best in dotMailer's benchmark study (pdf), scoring over 80%, while Office, Expedia and H&M scored less than 60%. Highlights of ...
... guide contains detailed profiles of 24 leading UK email service providers: Acxiom, Adestra, Communicator Corp, CommuniGator, dotMailer, eCircle, e-Dialog, Emailcenter, Emailvision, Epsilon, ExactTarget, Experian CheetahMail, Lyris, Neolane, Newsweaver, ...
