Q&A: Sift Media's Ben Heald on B2B online publishing

... the challenges of B2B online publishing, including ... from audiences in B2B publishing online? The .... What roles will B2B journalists play in ... performance in the B2B space? We don’t... coming into the B2B publishing space? The ...

Q&A: Incisive Media's Tim Weller on B2B publishing online

... about his successful approach to B2B publishing. --------------------------- Can you explain your ... do you see coming into B2B publishing online – user interfaces, search...0’s significance is for B2B publishing online? I think Web...

B2B journalists turn to blogs for info

...The NUJ may think that Web 2.0 is "rubbish " , but B2B journalists are increasingly turning to blogs and other forms of .... Arketi Group, a PR consultancy, surveyed 61 US B2B journalists and found that six in ten spent more than ...

Tips on B2B email newsletter content

Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters. Mark has eight years' experience in writing various newsletters and his article contains 31 tips in total: 10 ...

Xing's B2B social network surpasses 2m users

The impressive growth of German-based business network Xing is continuing, with the company announcing that its membership has now passed the 2m mark. Xing recently recorded massive user growth in its end of year results for 2006,...

“Traditional” Ad Networks vs. the Digital Agencies – the big debate

..., and even make better margins than they currently do – B2B, for example, is a massively under-explored area. Not sexy... there. Name me 3 digital agencies known for their B2B expertise 4.  Are digital agencies not being brave enough? ...

Online PR people, please stop using the term ‘Feel Free’

..., this doesn’t happen so much here at E-consultancy, since B2B-focused PRs tend to be a little savvier and more considered with ... shame so many agencies that charge £1k+ in day rates, including B2B ones. Can you give me one good reason to WRITE SUBJECT ...

Q&A: Dabs.com’s Jonathan Wall on e-commerce

... to lower value ones? How? We do, more so on the B2B side, which is half of our business. If you look at high value customers, they are generally B2B customers and we would look at their pricing and give them an account ...

People make the difference in customer experience

... the top three attributes that drive satisfaction for both B2B and B2C.  For B2C the three are: How helpful ... the customer - i.e. knows about them. For B2B , what matters is: The extent of personal contact Flexibility ...

Nokia snaps up Loudeye in mobile music expansion

..., we aim to deliver that vision and a comprehensive music experience to Nokia device owners during 2007 ." Loudeye provides B2B digital music platforms and digital media distribution services. Nokia has been working with the company since 2004, when it...

How much traffic can Digg or Google News drive to your site?

... player like us there is a lot of attention and traffic that you can get this way. Secondly, that if you are in B2B marketing (which we are, given our users and subscribers are all online marketing and e-commerce professionals) then you can get a lot ...

Webwag enters customisable start page tussle

.... According to Poisson, Webwag’s revenue streams will include affiliate marketing – something Netvibes is doing via Kelkoo - and B2B deals, an as yet unexplored area. Chris previously suggested that white labelling this technology is one key revenue ...

Email Q&A's From The Floor At ECMOD

... to see when people open emails and how quick from when you send them.  If you get all your response within 48 hours (B2B), this may help inform when your follow up campaigns should take place. For me, one of the biggest indicators is to look at ...

E-mail Marketing Best Practice Trends

... sales content. Instead, it is important to provide content which makes a difference to the recipient, e.g. helping a B2B audience work smarter or develop themselves, or helping a B2C audience enjoy themselves more or solve a problem. E-consultancy ...

Yell.com redesigns website

... programme of improvements planned by Yell.com. As well as the shopping channel, it recently added an international B2B industrial search site, and says it plans more vertical channels in the future. Further Reading: New local shopping ...