Multivariate Testing and A/B Split Testing - who provides it?

...solutions (typically continuous learning approach): [x+1] - Kefta - Maxymiser - Touch Clarity (Omniture) - ATG Campaign Optimizer - Wunderloop - (NB I’ve left out a whole load of online ...

UK e-commerce solutions market worth £400m - new report

... how to select the right platform and profiles of 20 leading UK vendors. The 20 suppliers profiled are: Actinic, ATG, CommerceNow, e-InBusiness, Ekm Systems, Emojo, ePages, Fresca, hybris, IBM (WebSphere), LavaSuite, Magicalia, Maginus, ...

Avinash Kaushik on visitor experience optimisation

...dead website in a year or two. Because you'll be the only one. Be it through intelligent website platforms, such as ATG, or A/B; Multivariate Testing platforms such as the free Google Website Optimizer or paid tools such as Offermatica, or behavioural ...

Thomas Cook redesign: Has it improved usability?

... the changes to the site is a new SEO system to enhance the site's presence on search engines, as well as an ATG platform which will allow Thomas Cook to track customer behaviour and target accordingly. Of the issues we raised in our previous article, a ...

Q&A: Thomas Cook's Russell Gould on improving conversion

... on for the last 18 months, which sees us launch a new high-performance e-commerce platform. This new platform, based on ATG technology, will deliver a step change to thomascook.com  users. It offers deep personalisation, has seven new search journeys, ...