... Data Capture Services, Tracking, Reporting, Data Analysis, Event-triggered messaging, Sequence Messaging, Dynamic Content Solutions, Personalisation, Flash, Video and Audio. The 14 suppliers profiled are: - Digital Impact - DoubleClick - e-...
...Copywriting, List Provision, Legal Advice, Data Management, Data Cleansing, De-dupe and Validation, Broadcast, Segmentation, Personalisation, Dynamic Content Solutions, Hosting for Images and Micro-sites, Event-triggered Messaging, Sequence Messaging, Web ...
... are divided into the following sections: - Measuring Customer Experience - Customer Engagement - Segmentation and Personalisation - Barriers to customer experience and technology investment Some key findings: 42% are planning to apply ...
.... • Growth in uptake of rich media and new delivery formats. • Increasing importance of interaction and personalisation. • Increase in hosted CMS popularity. • Growing importance of accessibility. Buyer's Guides cost £150 individually ...
... 80% of internet professionals are already using industry or sector-specific RSS feeds, and more than half of them (54%) have personalised homepages. -) The overwhelming majority (93%) of those surveyed say that they would be ‘very likely’ or ‘quite ...
... Strategic approach and integration -) Overcoming barriers: lack of senior buy-in and IT blockages -) Personalisation and segmentation -) Back-to-basics -) Optimisation -) Multi-channel approach -) Privacy Attendees included ...
