Mobile Marketing - Roundtable Briefing, June 2007

... on an E-consultancy roundtable about Mobile Marketing held in 2007 (registration ... practice and case studies -) Maturity of mobile marketing and role in multi-channel mix -) Consumer use of mobile internet -) Mobile search -) Spam and bad ...

Acquisition: Case Study 1

... Home Stores selling ladies knitwear! He did the deal with CPW to sell mobile phones in Bhs stores - one of the catalysts for the explosion in mobile phone penetration in the UK. Andrew began working at CPW in 1999. He ...

Measurement, Analytics and Optimisation Briefing - October 2008

...-) Multivariate testing and optimisation -) Web 2.0 and mobile -) Tagging -) Privacy settings -) Measuring social media Attendees included ..., Maxymiser, Pentland, Omniture, Optimost, RedEye, Rightmove, T-mobile, VFC and WebTrends.

Internet Statistics Compendium - December 2008

... data on e-commerce at Christmas, blogging and the mobile internet. The guide has been collated from information available .../ Commerce 5. Site Performance and User Technology 6. Mobile – UK Market 7. Interactive TV – UK Market There...

Accessibility – Roundtable Briefing, October 2005

... what is legal and what is not; compliance levels in the UK vs other countries; implications of accessibility legislation on mobile and iTV; the business case for creating an accessible wesbite. Attendees included: Designed for All, E-consultancy, ...

Email Marketing Buyer's Guide 2006

... in terms of integrating email marketing within the wider marketing mix. • Increased use of RSS and mobile as complimentary communication channels. The 24 suppliers profiled are: • Acxiom Digital • Adestra • Bluestreak • CheetahMail...

User Experience Briefing - July 2007

...? Attendees included representatives from the following organisations: BP, Bunnyfoot, Clicktools, Conchango, Foolproof, FT.com, Global Business Networking, Global Reviews, Human Factors, LBi, Lloyds TSB, MySpace, speed-trap, Ted Baker and T-Mobile.

Online Customer Engagement Report 2008

... to use web-based widgets to engage with their customers more effectively. -) Around two thirds of respondents say the mobile channel will be 'essential' or 'important' for customer engagement in the next three years. Contents The report ...

SEO Roundtable Briefing - May 2008

...and Developments Attendees included representatives from the following organisations: Abbey, Camelot, COI, Convera, Dell, Greenlight, Guava, Legal and General, Mars, Nare, Post Office, Propellernet, Red Interactive, Signet, T-Mobile, The Search Works.

Paid Search Marketing (PPC) - Best Practice Guide

... and targeting within the paid search content networks, opportunities with rich media, localisation and geo-targeting, mobile search, demographic targeting, click fraud, and new tools for paid search marketers. The guide remains highly ...

Online Customer Service Briefing - June 2008

... service tool Attendees included representatives from the following organisations: Clicktools, Creative Virtual, Direct Response, Figleaves, Instant Service, Lloyds TSB, O2, RBS, Royal Mail, Signet, Synthetix, T-Mobile, Transversal and Vodafone.