Online Marketing Masterclasses 2007 - Retain Case Study 1

... markets and manages customer relationship management including the Frequent Traveller loyalty scheme. In his 4 years at Eurostar Jon has managed ... content being used to deliver brand experiences that drive loyalty and increased spend? Find out from Jon ”

Email Marketing Buyer's Guide 2005

... remains a big area of focus for marketers as newsletters and alerts can help boost customer acquisition, retention and brand loyalty. But are you making the most of email as a communication channel? The report also features a SWOT analysis for the ...

Online Customer Service - Roundtable Briefing, March 2006

...trends , issues and opportunities in online customer service , which is a no-brainer and helps you improve customer loyalty and customer satisfaction. Subjects covered: 1. Progress made in online customer service 2. Secrets (and barriers) to...

Email Marketing Buyer's Guide 2006

... to send out) regular emails, whether for transactional purposes or to help boost acquisition, retention or brand loyalty. The guide contains information about the latest email marketing trends and 24 vendor profiles from suppliers that E-consultancy ...

Online Customer Service Solutions Buyer's Guide 2007

... and intelligent FAQs. Business benefits include: increased revenues; improved retention rates; better customer satisfaction, loyalty and engagement; lower fulfilment costs. Contents The buyer's guide contains profiles of 12 leading ...

Usability and User Experience Report 2007

... next 12 months, a greater percentage than for any other area of digital marketing. -) The top three benefits of investment in usability are: improved perceptions of brand, increased conversion rates and greater customer loyalty and retention .

Social Commerce Report 2007

... 28% of online sellers. More than half of online sellers are considering adopting these features. -) The top three perceived benefits of ratings and reviews are: higher conversion rates; improved retention and loyalty; natural search benefit.

Online Customer Engagement Report 2008

...12 months. -) The most frequently cited benefits for companies implementing customer engagement initiatives are 'improved customer loyalty' and 'increased revenue'. -) More than half of respondents say their companies are either using or planning...