Landing Pages and Conversion Efficiency

... Best in breed landing pages will inform... objectives Measuring landing page effectiveness The zero...approach to improving landing pages Different types...Use the right PAGE LENGTH Guideline SIX...Guideline TWELVE: Consider landing page longevity Download...

Online Retail User Experience Benchmarks 2006

... included in this 82-page report? We look at ... of Search - The Home Page - Confusion Zones in the ...’ Journey - Product-Specific Landing Pages - Product-Specific Landing... Traffic - Product Category Landing Pages - Recommendations - Feature ...

Search Engine Optimization (SEO) - Best Practice Guide 2007

... search - Improve your page inclusion and reporting...coverage of on-page optimization factors including...search engine results page - 10 complementary SEO...factors to improve landing page effectiveness Your...to do!" Adrian Land, Online Marketing Manager...

Affiliate Marketing Roundtable Briefing, October 2006

This 10-page briefing is a summary of an E-consultancy roundtable ... on useful resources. Among the topics discussed were: Brand-bidding; Landing Pages; Merchant-affiliate collaboration and communication; Integrated Campaigns; Hybrid Deals. Attendees ...

Paid Search Briefing - March 2007

This is a free 12-page briefing based on an E-consultancy roundtable about ...Topics discussed included: -) Yahoo!'s launch of Panama platform -) Landing page optimisation -) Bid management technology -) Quality of traffic on content networks ...

UK Search Engine Marketing Report 2008

...analysis of the UK Search environment. The 55-page report, covering both Search Engine Optimisation and ... proportion of companies calling upon agencies to help them with landing page development. -) 9% of companies surveyed are spending more than £1 ...

Paid Search Marketing (PPC) - Best Practice Guide

...The guide remains highly comprehensive ( at 310 pages ) and covers all aspects of paid search. It... Practice Guide educates the reader on successful bid strategies, tracking, landing page optimisation and helps brands pick the best Search Marketing agency ...

Paid Search Briefing - October 2008

This free, 12-page briefing contains a write-up of an E-consultancy ... discussed included: -) Effect of Google's brand bidding policy change -) Landing page optimisation -) Digital asset optimisation and new search engine features -) Google ...