Web Analytics - Roundtable Briefing, February 2006

... Web Analytics (free access). Topics discussed included: conversion rates, conversion benchmarks, customer journey mapping, KPIs, testing and analytics for conversion rate optimisation, customer-centred analytics, integrating web statistics with CRM ...

Web Analytics Request for Proposal (RFP)

...contains: Introduction Process The Request for Proposal Business Objectives Key Performance Indicators (KPIs) Business Requirements Technical requirements Other information required Timings Selection criteria Pricing Download...