This free, 11-page briefing contains a write-up of an E-consultancy roundtable on Affiliate Marketing (registration required).
The document contains the following:
-) Overview of UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources
Topics discussed included:
-) Affiliate brand-bidding approaches after Google's policy change
-) Impact of Google Affiliate Network
-) Growth in new affiliate channels
-) Content creation
-) Policing affiliates
-) Future technologies and services
-) Attribution of commissions
Attendees included representatives from the following organisations: Affililate Window, AXA-PPP, HSBC, IVIS, Lastminute.com, Marie Curie Cancer Care, Ordnance Survey, Post Office, TheTrainLine.com and VFC.
Affiliate Marketing Roundtable Briefing October 2008