Here at Econsultancy, we are often asked about what is original and pioneering in the world of ecommerce and online marketing.

As a consequence of these frequent requests, we decided to produce a report which is dedicated to innovative marketing in the digital world.

This report is a distillation of ideas and suggestions provided by digital marketing experts as well as innovative developments spotted by the Econsultancy content team.

The techniques, tactics and companies cited in this report are divided into the following sections:

-) Affiliate marketing

-) Email marketing

-) Online advertising

-) Multichannel marketing

-) Online customer service

-) Online PR

-) Social media and communities

-) Search marketing

-) Usability and user experience

-) Web analytics and optimisation

-) Business models

This report will be updated on a regular basis. We are conscious that there is plenty of innovation out there which has not come to our attention. If you do feel that there are other examples that should be included then please contact us.

Please see a separate page on our website for information about our Innovation Awards.

Download a free copy of the SAMPLE below to learn more and to see examples.