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Statistics
Stats freely available on the web. What are you after?
  • Demographics of internet users
  • Internet usage / numbers of people online
  • Search engine usage stats
  • Server stats
  • The state of the internet itself (speed, bottlenecks, nodes, growth etc.)
  • Traffic to sites / advertising stats
  • User technology stats (browsers, operating system, plug-ins, monitors etc.
Weekly top 10 trafficked sites in UK
These stats, provided by Hitwise UK, rank the top 10 most trafficked sites in the UK in the following four categories: Banks & Financial Institutions; Search Engines & Directories; Department Stores; News & Media.

Demographics of internet usersgo to top
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e-MORI Technology Tracker UK
Based on a a nationally representative sample of approx. 2,000 adults (aged 15+) across Great Britain. This is updated monthly and gives details on usage of digital technologies (web, mobile phone, digital TV) by social grade, age and gender.

e-Statmap UK
A handy set of statistics compiled by the UK Government's Office of the e-Envoy. The 'e-Statmap' presents a measurement framework for the e-Economy based on a standard e-commerce adoption framework of Readiness, Take-up and Impact. Each is looked at for the Individual, Business and Government.

Stats cover take up, expenditure, broadband connectivity, schools access, penetration levels, B2C vs. B2B, cost etc.

EPS Statistics File UK
An excellent collection of statistics regularly updated from the last 12 months covering the key areas of interest for those involved in the digital content space. Stats cover: Online content, Online advertising, Online recruitment, E-learning, Government, E-commerce (B2C and B2B), Broadband, Mobile (2G Handsets, PDAs, SMS, GPRS/2.5G, 3G), Digital TV, Web services, P2P

eTypes from CACI UK
You need to register to use this resource from CACI but you do get access to some useful online behavioural research and the graphs section which allows you to compare all 23 eTypes (online behavioural segments that CACI have defined in conjunction with Forrester) in terms of a single parameter, telling you which eTypes are above, or below, the Great Britain average for a variety of online activities. There are 7 'general behaviour' parameters you can compare on (including, for example, average price of last purchase) and 11 'online behaviour' variables (included 'chatted online', 'bought holidays online'). A great way to help understand your customers and how their on and offline behaviour inter-relate.

Ofcom Market Research Reports UK
A great source of free market research stats on both consumers and business users across internet, digital TV, fixed and wireless telephony. Information covers a wide range of quantitative and qualitative data. Definitely a worthwhile stats stop.

 
 
Internet usage / numbers of people onlinego to top
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CyberAtlas US, UK, Global
The data comes from Nielsen//NetRatings and shows internet rankings by countries from around the world with the following column headers: Page Views per Month; Page Views per Session; Duration of Page View; Click Rate for Top Banner

e-MORI Technology Tracker UK
Based on a a nationally representative sample of approx. 2,000 adults (aged 15+) across Great Britain. This is updated monthly and gives details on usage of digital technologies (web, mobile phone, digital TV) by social grade, age and gender.

e-Statmap UK
A handy set of statistics compiled by the UK Government's Office of the e-Envoy. The 'e-Statmap' presents a measurement framework for the e-Economy based on a standard e-commerce adoption framework of Readiness, Take-up and Impact. Each is looked at for the Individual, Business and Government.

Stats cover take up, expenditure, broadband connectivity, schools access, penetration levels, B2C vs. B2B, cost etc.

EPS Statistics File UK
An excellent collection of statistics regularly updated from the last 12 months covering the key areas of interest for those involved in the digital content space. Stats cover: Online content, Online advertising, Online recruitment, E-learning, Government, E-commerce (B2C and B2B), Broadband, Mobile (2G Handsets, PDAs, SMS, GPRS/2.5G, 3G), Digital TV, Web services, P2P

eTypes from CACI UK
You need to register to use this resource from CACI but you do get access to some useful online behavioural research and the graphs section which allows you to compare all 23 eTypes (online behavioural segments that CACI have defined in conjunction with Forrester) in terms of a single parameter, telling you which eTypes are above, or below, the Great Britain average for a variety of online activities. There are 7 'general behaviour' parameters you can compare on (including, for example, average price of last purchase) and 11 'online behaviour' variables (included 'chatted online', 'bought holidays online'). A great way to help understand your customers and how their on and offline behaviour inter-relate.

Ofcom Market Research Reports UK
A great source of free market research stats on both consumers and business users across internet, digital TV, fixed and wireless telephony. Information covers a wide range of quantitative and qualitative data. Definitely a worthwhile stats stop.

The Bandwidth Report US
The Bandwidth Report is a monthly round up of figures from the industry on the speed of users' internet connections, both at work and at home. There are also predictions on the growth of broadband based on current trends.

 
 
Search engine usage statsgo to top
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BrowserNews Global
Figures on which search engines are most used - gathered from a variety of sources. As with the rest of the site, useful analysis and further information.

 
 
Server statsgo to top
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Netcraft Web Server Survey Global
The place for the latest web server information. Netcraft collect and collate as many hostnames providing an http service as they can find (around 30million), and systematically poll each one with an HTTP request for the server name.

Security Space’s Web Server Survey Global
Another good source of up-to-date information on what web server software is being used.

SiteConfidence Sector Benchmarks UK
How fast is your site? This report gives average site response times stats by industry sector. You can also check the speed of response of your own site for free to compare it with your peers.

 
 
The state of the internet itself (speed, bottlenecks, nodes, growth etc.)go to top
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Internet Health Report US
The Internet Health Report provides data on the latency between major US Internet backbones, updated every 15 minutes.

ISC’s Internet Domain Survey Global
An annual survey of internet domain hosts. Gives totals and distribution of domains.

Ripe NCC Europe
Find out how many web hosts there are in Europe through the “Latest Hostcount Statistics” and some further details on them.

The Internet Traffic Report Global
Shows how the internet is performing by continent. An index shows current and trend performance by traffic, response time and packet loss.

 
 
Traffic to sites / advertising statsgo to top
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ABC Electronic database UK
Stored on this database are the official results of audits carried out by the Audit Bureau of Circulation (ABC). The one down side is that you need to know which site(s) you are searching for and not all sites are listed. However, most of the top media owners are audited by ABCe. Search by page impressions, users or visits and view (in most cases) a PDF with full official audit details.

EPS Statistics File UK
An excellent collection of statistics regularly updated from the last 12 months covering the key areas of interest for those involved in the digital content space. Stats cover: Online content, Online advertising, Online recruitment, E-learning, Government, E-commerce (B2C and B2B), Broadband, Mobile (2G Handsets, PDAs, SMS, GPRS/2.5G, 3G), Digital TV, Web services, P2P

LemonAd Barometer Europe
A monthly overview of the online advertising market in Europe with analysis of the latest trends in the online advertising community. Includes analysis of campaign activity, sector activity, most popular sites, top advertisers adn top banners.

SiteConfidence Sector Benchmarks UK
How fast is your site? This report gives average site response times stats by industry sector. You can also check the speed of response of your own site for free to compare it with your peers.

 
 
User technology stats (browsers, operating system, plug-ins, monitors etc.go to top
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Browser News Global
Charles Upsdell’s great Browser News site. Includes trends in browser usage as well as screen resolution and monitor colour depth trends. Stats based on various sources with good analysis.

Macromedia Flash Player Version Penetration Global
This quarterly-updated research from NPD Online gives figures on the penetration rates of various versions of Flash. The figures are broken down further by the following regions: US, Canada, Europe, Asia.

The Bandwidth Report US
The Bandwidth Report is a monthly round up of figures from the industry on the speed of users' internet connections, both at work and at home. There are also predictions on the growth of broadband based on current trends.

The Counter Global
Monthly "global statistics" that are a summation of findings from TheCounter’s statistic-software clients. Includes details on JavaScript, Java, Domains, OS, Browsers, Weekday usage, Resolution and Colour Depth.

 
 

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