E-Marketer

At the National Trust we’re keen to use a wide range of on and offline e-marketing techniques, to spread the word about our website. Here at Heelis, the central office for the Trust, you’ll have the expertise required, including knowledge of online acquisition channels; search engine marketing; and web services such as APIs, mashups and user generated content.

Ref: NT08/02900. Closing date: 12 September 2008.

Knowledge:

·         Qualified in a relevant Marketing qualification desirable

·         Educated to degree level in a relevant discipline

·         Strong knowledge of e-marketing channels (search, both paid & organic), email, affiliates, viral, social media etc)

·         In depth understanding of the internet

·         Understanding of online transactions

·         Understanding of audience research and market analysis

·         Understanding of marketing (e.g. ROI) and website metrics/analytics

·         Understanding of web services e.g. APIs, mashups, and User Generated Content

Skills:

·         Excellent, proven communication skills

·         Excellent, proven analytical skills – ability to compile and analyse figures/statistics to inform decisions

·         Good organisational skills

·         Good attention to detail

·         Ability to remain calm and focused under pressure

·         Web marketing copywriting skills would be useful but not essential

Experience:

·         2 years experience of working in online acquisition channels – mainly pay per click search (Google Adwords), affiliate marketing, online banner advertising etc.

·         2 years experience of search engine marketing (paid & organic)

·         Proven experience in improving marketing performance in a similar role

·         Some general marketing experience

·         Some experience of marketing within external social networks (Flickr, Facebook, Bebo ect)

·         Some experience of cross-organisational working would be useful

·         Some experience of not for profit organisations preferable